15 Extremely Useful Email Marketing Posts You Must Read

I have recently upgraded my blog and added new features as part of a continual optimization of the platform. Optimizing is a journey and not a destination and adding new features such as Retweet buttons and Facebook share are some of the elements that can make a big difference.

Email marketing is sometimes seen as the dreary cousin of Facebook who never gets invited to the marketing party. Talk to any serious marketer, blogger or online store owner who has been around a while, then building an email list from day one is a number one priority.

If you're considering implementing an email marketing program or are currently emailing but experiencing underperformance, Comm100 provides you in this article with a list of 10 Email Marketing tips that will assure improvement in your email marketing campaigns. The Top 10 Email Marketing Tips Despite what you may hear, email marketing is a complicated process with many moving parts.

Almost two-thirds (61%) of marketers rate their email campaign performance as 'poor' or 'average', while just 4% would rate themselves as 'excellent'. The findings come from the new Econsultancy/Adestra Email Marketing Industry Census 2013 which looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.

Ok, I can't guarantee that all emails are opened, but triggered emails have been shown to dramatically increase open and click rate. The creative has to be tested, and each business will have its own unique customer sensibilities. However, this list, provided by Responsys at its Interact 2013, is a great starting point from which to think about your own automated programmes.

It seems many of our clients have read the recent Inbox Placement Benchmarks Report by Return Path and if you haven't, it makes for some interesting reading and headline figures: 4% global decline in deliverability of emails sent to opt-in subscribers inbox's since 2012 The UK saw a larger 7% decline in deliverability with only 83%...

Overlays, screens that appear on top of a web page a visitor is browsing, are taking over as the most powerful way to gather email opt-ins from new visitors. Thousands of sites use them, ranging from publishers such as The Motley Fool, to ecommerce sites like Joss & Main, and even Hilary Clinton's last presidential campaign site.

To all keyholders of the company spam cannon, before causing immense collateral damage by firing off emails that don't fit with the lovely idea of your brand, follow these ten pointers and, with me at least, you'll be guaranteed a pair of eyes. Give me whitespace and time to think My eyes often refuse to work.

Our friends over at Salesforce.com have written a ton of posts that deal with email marketing tips and tricks for your success. We thought it would be great to compile some stats, tips and suggestions in one post for your reading pleasure. Email Marketing Stats On average, subscribers receive 416 commercial messages a month.

Permission-based email marketing has a higher return on investment than unsolicited email, direct mail, or traditional advertising and has revolutionized the way we do business. Backed by measurable results, studies show email marketing is the marketing tool of choice for businesses looking to attract, retain, and grow loyal customer bases.

HubSpot's marketing blog - attracting over 1.4 million readers monthly - covers everything you need to know to master inbound marketing.

Email marketing is a great way to reach your customers where they are without spending a lot of money. But it's a big responsibility, too-people don't give their email addresses to just anyone. Thinking about starting a company newsletter? Here are some tips to keep in mind. Make it easy to subscribe.

How to Design the Best Email Marketing Messages Many people mistakenly think that email marketing has lost its edge. The rise of social networking has indeed opened up an entirely new avenue of online interaction, but an effectively managed mailing list is still one of the greatest assets of a business.