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Updated by Rusty Cawley on Jan 20, 2015
Headline for 10 things we learned from the 2014 report on B2B content marketing
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Rusty Cawley Rusty Cawley
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10 things we learned from the 2014 report on B2B content marketing

“B2B marketers are increasingly using content marketing and distributing content across more social networks to help increase awareness and website conversions,” the Daily Bulldog says about a new study from the Content Marketing Institute and MarketingProfs. Here's what we learned from that study:

Source: http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2B_Research_2014_CMI.pdf

10

93 percent of B2B marketers are using content marketing.

93 percent of B2B marketers are using content marketing.
9

Only 42 percent say they are effective at content marketing.

Only 42 percent say they are effective at content marketing.
8

Only 44 percent say they have a documented strategy for content.

Only 44 percent say they have a documented strategy for content.
7

Those with a documented strategy are far more likely to rate their content as effective.

Those with a documented strategy are far more likely to rate their content as effective.
66 percent vs. 11 percent
6

Small B2B companies are more likely to have a documented strategy that large ones.

Small B2B companies are more likely to have a documented strategy that large ones.

48 percent vs. 41 percent


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6. 73 percent are producing more content than they did a year ago.

6. 73 percent are producing more content than they did a year ago.
4

91 percent are using LinkedIn to distribute content

91 percent are using LinkedIn to distribute content

85 percent use Twitter and 81 percent use Facebook.


3

82 percent list "brand awareness" as the top goal for content

82 percent list "brand awareness" as the top goal for content
Other goals: 74 percent for lead generation and 71 percent for customer acquisition.
2

58 percent plan to increase their budget for content marketing over the next 12 months.

58 percent plan to increase their budget for content marketing over the next 12 months.
1

65 percent say they tailor content to industry trends.

65 percent say they tailor content to industry trends.

59 percent say they tailor to the profiles of individual decision makers.