Content Marketing

Content marketers work hard - after all, it's not easy to produce the blog posts, white papers, videos, and eBooks that make up a large portion of a content marketing strategy. Writing, design, distribution - there are multiple steps involved just to get something created.

Grow your business with TopRank Online Marketing tips, articles, interviews & how to's on social media, search engine optimization & content marketing.

Salman Rushdie is one of our greatest living novelists. His novel, Midnight's Children, won the Man Booker Prize in 1981, and in 2008 the novel was named the Best of the Bookers, the best Booker winning novel since the prizes' inception.

YOUTILITY Why Smart Marketing Is About Help, Not Hype The difference between helping and selling is just two letters. But those two letters are critically important to your company's success. You're not competing for attention only against other, similar products. You're competing for attention against everything.

Erin Giles has brought to my attention something pretty astounding. Almost 30 million people are currently enslaved by someone else. Not in the past, or in any historical context, but right now, today. Nuts, right? To bring some attention to this, Erin has created the End Sex Trafficking Day campaign so that we could all do something to help.

How To Make Your B2B Blog Your Top Content Marketing Tool Best-in-class B2B marketers rank blogs as their most effective content marketing tactic according to the 2014 Content Marketing Benchmarks, Budgets and Trends Report from Content Marketing Institute and MarketingProfs. Surprised? I'm not.

Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently.

Facebook has introduced a hugely expanded, highly customizable Graph Search function, which they say will be the third major pillar of their platform. Time will tell whether it lives up to the hype, but it might have a real impact on your marketing efforts.

Recently, I wrote about what I'm doing to rock the Google ranking for Copywrite Matters (up the top of page 1, for reals) and it's all down to content marketing. I love the concept of generously sharing my knowledge and experience across a variety of online channels. Customers love it.

HubSpot's marketing blog - attracting over 1.4 million readers monthly - covers everything you need to know to master inbound marketing.

Editor's Note: At Scoop.it, we believe that the form (the way something is presented) affects the function (the physical use of something) of content engagement online. It is becoming increasingly important to look pretty if you want to drive traffic - the endless streams of pretty pictures on Pinterest is testament to this, and we all know that if a webpage has 6 pt font, we probably won't read it.

This is Ann Handley's website, and this is a bit of copy about her. She is best-selling author, social media and content marketing keynote speaker, the Chief Content Officer of MarketingProfs, and a monthly columnist for Entrepreneur magazine. That's not giving you a lot of detail, is it? So read more here.

As I wrote last week in The Google Keyword Apocalypse and the Hypocrisy of Some Inbound Marketers, I believe it's disappointing to see marketers put a negative spin on the block on keyword data from Google. This article from Dan...

Any post that is generating decent amounts of traffic - whether that be temporarily as a result of a social media event or another blog linking up, or whether it be because it is ranking well in Google and generating decent long tail traffic - is a golden opportunity.

Content marketing blog of Content Marketing Experience, your guide to content marketing in an integrated perspective.

My favorite Google Queries for Finding Guest Posting and Content Syndication Opportunities: "Add Articles" "Add Content" "Submit Article" "Submit Post" "Add Guest Post" "Bloggers Wanted" "Guest Bloggers Wanted" "Guest Post" "Guest Posts Roundup" "Guest Blogging Spot" "Write for Us" "Submit a Guest Post" "Submit Guest Post" "Become a Guest Blogger"