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Updated by Expert Training Institute on Sep 25, 2023
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Decoding the Advertising Dilemma: PPC vs. PPM – Which One Fits Your Marketing Goals

Pay Per Click (PPC) and Pay Per 1000 Impressions (PPM or CPM) are two different pricing models used in online paid marketing, specifically in the context of online advertising campaigns. They determine how advertisers are charged for their advertisements and the primary metrics used for billing. Let's elaborate on the differences between these two models in detail:
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