New Rules of Enagement

WHO ARE GENERATION Y ? To some they are the tech-savvy, well educated and ambitious youngsters poised to take on and change the world.?Others, however, describe a disloyal, disrespectful and demanding generation who have never learned to wait or really work hard for anything.?Born between the early 1980's and the late 1990's Generation Y has certainly caused a stir in recent years.

Product Description Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.

Andrea Phillips is a transmedia writer and game designer who has worked on award-winning projects for clients such as HBO, Sony Pictures, and Channel 4 Education, plus original projects like Perplex City, Thomas Dolby's Floating City, and the nonprofit human rights game America 2049. Her indie work includes Balance of Powers and the forthcoming Felicity.

A fresh perspective. A well-organized and easy read. Chapters contain a balanced mix of research, theory, and practical applications. Reading the book will prompt individuals to consider how they have contributed to the disengagement of longtime employees and what can be done to reverse this trend.

"Something new is emerging from the collision of traditional entertainment media, Internet-empowered fan cultures, and the norms of sharing that are encouraged and amplified by social media. Spreadable Media is a compelling guide, both entertaining and rigorous, to the new norms, cultures, enterprises, and social phenomena that networked culture is making possible.

Starred Review* Before the Internet, people were accustomed to storytelling, that basic human impulse to try and make sense of life, as something linear and passive. But the multimedia dynamics of the Internet have changed all that, encouraging participation that often takes control from the creators of the story.