Azraa Ebrahim
Muslim youths worldwide now flock to TikTok to get their daily dose of Islamic knowledge. Over the next two weeks this blog will provide a content overview of Brownie Saadi, a Muslim content creator on TikTok.
Although it is not explicitly obvious, Brownie Saadi does infuse Islam into the way he dresses. He is often seen sporting his slogan striken hoodie with the word "UMMA" meaning comminity boldly visible in the picture alongside.
Brownie Saadi is a Sunni Muslim social media personality best known for his islamic reminders and educational TikToks. His platform of over 700k followers, approaches islamic knowledge in a serious yet comedic manner.
His community is dominated by muslim youths drawn to his exaggerated tone and colloquially unorthodox method of conveying knowledge. He is known for his witty responses and interactive TikTok lives in which he answers questions and debates other religious content creators.
Saadi's response to a comment pertaining to Jannah (heaven)
Due to the shift from traditionally consulting religious books or figures to gain knowledge, Brownie Saadi's TikTok presence encompasses a decentralization of authority. His colloquialism positions him on the same hiercharical plane as his followers.
Saadi does however possess the authority to control the nature of the content he shares and subsequently is a catalyst in shaping "Muslim TikTok." He has the power to influence how Islam is portrayed on social media and perceived by Muslims and non-Muslims.
