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Marketo Blog - Content Audit

K.I.S.S.: The Most Effective Way to Grow Email Opt-Ins

It was Sunday morning. I needed spackle. I grabbed my 16-month old son, strapped him into his car seat, and sped off to my local hardware store, Orchard Hardware Supply. If you have ever gone to the store with a 16-month-old, you know your time is limited.

31 Content Marketing Ideas that Will Revolutionize Your Business

Sorry, I'm a sucker for lists. Especially lists that you can print out and tape up to your wall - things that inspire you to do more with the resources you have. Here's a list of 31 ideas and thoughts, which I believe will make an immediate impact on your content marketing, even if you only execute a few.

A/B Experimenting: Perform Tests That Can't Be Ignored

If you want to convince people to change the way they do something, you'd better make a solid argument as to why, especially when it comes to A/B testing. So what's the best way to convince people? Treat your A/B tests like the experiments that they are.

Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Marketers should stop struggling to catch up with the mobile stampede, and learn to lead the pack. Don't treat mobile as an add-on or side project; to stay ahead, you need to think of mobile first. Here are 5 ways to effectively engage your mobile audience, reaching your customers where they already are.

The Best Marketing Speakers

It's amazing how a simple "complete this sentence" Facebook post can generate so much engagement. On Wednesday, I shared the following: In less than 24 hours, the post had nearly 200 comments (okay, 185 to be exact). To put that number in perspective, my normal Facebook posts range from 0 to "a handful" of comments.

When Good Marketing Goes Bad: 3 Major Blunders

Planning a creative and unique marketing campaign is exciting, but you should never let excitement override common sense. On occasion, a marketing campaign that initially seemed promising and effective will turn out to be a disaster, and some of them even result in serious losses.

Get More Email Opens and Clicks Using Behavioral Targeting

Knowing who your customers are is great, but knowing how they behave is even better. Their personas and demographics tell you what they might be interested in, but their behavior tells you what they definitely are interested in. Here's why modern, engaging email marketing needs to be powered with a behavior-smart database at the core.

The State of Native Advertising: Are Pinterest's Paid Promotions a Bad Idea?

Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a "select group of businesses." Three days earlier, the Federal Trade Commission announced a workshop to examine native advertising in digital media, or "the practice of blending advertisements with news, entertainment, and other content in digital media."

Marketing Showdown: How to Reach Gen Y

Many marketing teams dismiss Generation Y, but it's crucial that you learn how to engage with us. Consider us an entire generation of early adopters-we may not have the spending power of the Baby Boomers, but we definitely make the best memes. Here are our tips for successful marketing with Generation Y.

The #1 Best-Kept Secret in SEO

Maintaining a high ranking on search engines requires a constant, dedicated effort on your part. For a lot of us, it seems like as soon as you rank on the first page, a competitor is there to bump you down to page 2.

Target Creates a Community: #PhillipLimForTarget

Shortly after 12:01am on Sunday, the Phillip Lim for Target Collection went live online. Online shoppers, limited to three items per order, snapped up the fashion designer's skirts, sweatshirts, and tops, priced between $19.99 and $49.99 - quite the steal, considering the three-digit price tags on Lim's usual wares.

The 3 Things I Learned From My Marketing VP: Vision, Strategy, Message

Recently our company went through some routine team changes, leaving me serendipitously with our Vice President of Marketing as my manager. It's not every day that the little fish in the pond gets to play with the frolicking whales of the ocean. Yes, in my head whales frolic.

Here's How to Maintain Your Email Marketing List for Engagement and Better Deliverability

Most companies focus their time and energy on building their email marketing list - as well they should. But it's not enough just to build a list - you also need to maintain it. This means: Letting subscribers manage their preferences (or opt-out if they wish), and Proactively cleaning and culling inactive subscribers.

My Dog the Meme: The Origins of the All-Time Greatest Animal Memes

My dog is a meme. And it wasn't created by me. I got a text message early one morning from my sister-in-law, Toni, saying that Haley, my hilarious boxer dog, had been made into a meme. When Toni had come into work that morning, her co-worker quickly ushered her over to look at a funny dog meme that popped up on her Facebook page.

Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content

On Marketing Made Simple TV, Jay Baer of Convince and Convert (the top rated content marketing blog) leaned in to the camera, and said earnestly "If only you create really awesome content, buyers will flock to you." When Jay shared that piece of wisdom, my mind went straight to Dollar Shave Club's super slick YouTube video, " Our Blades are F****ing Great!"

Seeing Orange for Days: My Top 4 Takeaways from Content Marketing World

Couldn't make it to Content Marketing World this year? Not a problem - I brought two laptops with me to Cleveland, I've been stockpiling branded pens since the moment we landed, and I take very detailed notes.

How to use an Event App to Capture Leads and Get Some Attendee Love

As part of your overall marketing efforts, you've probably had to organize an event, such as a conference or a seminar. Events are unique opportunities to meet new people and get new leads, but they also allow you to capture product interests from visiting prospects.

The CIO and Social Media: Embracing Change

Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. In addition to the complexity of managing corporate social accounts, many of these companies are now looking to employees as influencers - helping to spread the brand message through their own personal networks.

Graduating from Email Service Provider to Marketing Automation Solution: My Personal Journey

I love email marketing. I've been living, breathing, eating, sleeping, and sometimes dreaming email marketing for nearly a decade. You could say I'm "all in." While I'd never go as far as to say that email marketing is for everyone, it certainly is effective for most businesses - small, large, B2B, and B2C.

New Logos Don't Fix Marketing Problems

Recently, Yahoo! showed 30 new logos in 30 days and finally chose their new mark. The whole exercise for me seemed mis-prioritized. Here is why. The first and most important rule of Marketing is that your market should know who you are.

How to Optimize Google AdWords with Offline Conversion Tracking and Marketo

Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. Until now, however, the AdWords conversion tracking tools have only worked for basic online conversions, such as a lead submission (form fill-out) or e-commerce transaction.

What to Seek in an Engagement Marketing Solution

As a marketer, you no longer control the flow of information that buyers seek about your products and services. Instead, today's self-empowered buyers find the information they want online. After all, there's more than enough information at their fingertips on just about any topic.

How to Write Your First Blog Post

Trust me, writing your first blog post can be scary. Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. I'll admit, I was scared. Just thinking about it sent a wave of nervousness through my body.

Just In: The State of Content Marketing in 2014

This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. As we’ve come to expect from their reports, this one is brimming with clearly presented data and sharp insights into the state of content marketing today.

7 Best Practices for Email Deliverability

According to Return Path’s Email Intelligence Report Q4 2012, 18% of permission-based email in North America never reaches the inbox: 5% is classified as spam, and the remaining 13% simply goes missing. While 82% inbox placement is not a horrible number, marketers would agree that there is certainly room for improvement.