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Modern customers demand more, and B2B salespeople who understand this reframe set themselves up for success.
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The CX technology space is rapidly growing, and this acceleration is so fast-paced that in just four years, the industry grew from $471 Bn to $641 Bn in 2022.
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Skyrocketing business ROI doesn’t stem just from marketing your business. The goal is to overcome dynamic operational challenges using smarter Martech tools.
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Marcom can’t be a piecemeal strategy. It needs to be connected to data and cross-functional expertise to be impactful.
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High-quality data is essential to stand out when thousands of other things are vying for your customer’s attention.
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Why high-quality data is imperative for Marketers
High-quality data is essential to stand out when thousands of other things are vying for your customer’s attention.
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Cybercrimes are increasing in frequency and intensity.
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Over the past few years, the B2B purchasing journey has undergone a significant transformation and become more intricate.
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AI and deep learning are doing some of the things humans do- only quicker, better, and more economically. Read this Article here
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Although cloud gains can be slow, they are significant for your business. Getting total value from the cloud requires a commitment to continuous reinvention.
Read this Article here https://ciente.io/blogs/maximizing-your-cloud-advantage-in-2023/
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There is a chasm between those that have fully embraced Revops and those that have simply rebranded existing sales or finance teams.
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Gen Z is influencing trends and shaping how people relate to brands. How can marketers capitalize on this shift?
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Cloud maturity can be messy at a time when organizations are concerned about their budgets. How can you prioritize costs and maximize innovation?
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Don't let your reps fall behind. Spark your Digital Sales Transformation with the ultimate 3 best practices for skyrocketing revenue growth.
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Leaders in cloud transformation can feel stuck in limbo. They've picked the low-hanging fruit, but complex systems pose barriers to full cloud adoption.
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Discover the latest influencer marketing trends to watch out for in 2023. From micro-influencers to authenticity, learn how to stay ahead in this evolving industry.
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Know how top orgs use project management to maximize their business value and adopting a broader & more strategic focus on their marketing efforts.
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Cloud computing is at the heart of technological advancement in 2023. Discover the top cloud development models that are the right fit for your organization.
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Coca-Cola has used generative AI to create a new campaign- Masterpiece. And yes, it has been a roaring success.
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Sales and marketing leaders believe that ‘smarketing’ is the way to go for remarkable business growth. Here are some trends to look forward to.
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The rise of AI has drastically changed the way businesses connect with their customers. Here are some benefits and pitfalls of using AI in marketing.
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"B2B sales and marketing teams must learn how to get the C-Suite buy-in for continued success. But isn’t it easier said than done?"
Read this Article here https://ciente.io/blogs/connecting-with-the-c-suite/
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With Ciente, business leaders stay abreast of tech news and market insights that help them level up. Now, make decisions you won't regret later.
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