Revolutionary Advertising

A Romanian Coca-Cola ad appears to have broken new ground in integration between Twitter and TV by including live tweets during an ad. As chronicled in the video above, the ad included a subtitle bar that let the brand run tweets that consumers sent in using the hashtag #LetsEatTogether.

The IBM Smart Ideas for Smarter Cities ad campaign promotes fostering smart ideas with some of its own. Instead of relying on traditional static billboards to send the message across, the campaign leads by example by providing functional designs that people can interact with in a practical way.

Ogilvy Toronto's latest effort in its "Real Beauty" campaign for Dove has been getting lots of praise in recent days. But while it's certainly sneaky and attention getting, it required its own retouching to be believable.