Listly by Nick Kellet
Source: http://blog.list.ly/2013/10/08/inbound-marketing-list-content-organic-seo/
We believe that unlike classic blog posts or slides or videos, that content should evolve over time. This is especially relevant to lists where, for example the Top 10 iPhone Camera Apps is a relatively fast changing list. We know people love to contribute to lists on topics they care deeply about. Classic HTML lists don't change. Readers are asked to leave comments which essentially are ignored.
We support both the simple sharing of list and list items). This sharing works whether you share a list/item on Listly or embedded inside a blog. The person following the link you supplied will be taken to the item or the list at the same place where you shared it. The item or the list header is highlighted so show you the context/content you are seeking.
You can edit your list from anywhere on any device and you do not need to edit the original post once published. The content will be updated and re-indexed without updating the post. Multiple people can contribute over time as suits their needs and often timed with their discovery of the list.
We believe in the value of crowdsourcing. We let people add to your lists. The list owner can moderate a list and reject additions. Classic HTML lists are composed by a single person - ie the author of the post.
Most people craft HTML lists are design time. They make and format lists, which then cannot be changed. Listly allows multiple different blogs to choose to embed a list and choose the layout at the moment of publishing. If you have ever made a complex list with images you will know this is fiddly and prone to error. Listly makes this process super simple
If your lists includes playable media lists of slides, video or audio, then it becomes an unfair comparison. Listly makes light work as all you need to add to the list are the source URLS or posts and slides. You don't need to worry if the relevant plugins are installed. Whilst some content networks let you make playlists they tend to be proprietary. Listly makes it easy to create mixed media playlists for an assortment of platforms.
We believe people want to embed valuable lists on their blog. We know this is the case. We simply seek to lower the friction of embedding lists so much so that nobody would ever want to steal your content.