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Updated by Sabine Falk on Feb 25, 2015
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Sabine Falk Sabine Falk
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Social Media Must Reads

How To Win Friends and Influence People

How To Win Friends and Influence People [Dale Carnegie] on Amazon.com. FREE super saver shipping on qualifying offers. • One of the best known motivational books in history: Since it was released in 1936, How to Win Friends and Influence People has sold more than 15 million copies. Carnegie’s first book is timeless and appeals equally to business audiences


Amazon.com: The Art of Community: Building the New Age of Participation (9781449312060): Jono Bacon: Books

The Art of Community: Building the New Age of Participation [Jono Bacon] on Amazon.com. FREE super saver shipping on qualifying offers. Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service


The Tipping Point: How Little Things Can Make a Big Difference: Malcolm Gladwell: 9780316648523: Amazon.com: Books

The Tipping Point: How Little Things Can Make a Big Difference [Malcolm Gladwell] on Amazon.com. FREE super saver shipping on qualifying offers.


Building Successful Online Communities: Evidence-Based Social Design: Robert E. Kraut, Paul Resnick, Sara Kiesler, Mo...

Building Successful Online Communities: Evidence-Based Social Design [Robert E. Kraut, Paul Resnick, Sara Kiesler, Moira Burke, Yan Chen, Niki Kittur, Joseph Konstan, Yuqing Ren, John Riedl] on Amazon.com. FREE super saver shipping on qualifying offers. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook


Design to Thrive: Creating Social Networks and Online Communities that Last: Tharon Howard: 9780123749215: Amazon.com...

Design to Thrive: Creating Social Networks and Online Communities that Last [Tharon Howard] on Amazon.com. FREE super saver shipping on qualifying offers. Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces


Capturing Community: How to Build, Manage, and Market Your Online Community

Michael Silverman, founder and CEO of Duo Consulting, has been building online communities for more than 15 years. A student of business for nearly 30 years, Michael has experience as an entrepreneur, executive, and innovator.Michael created his first community, RehabCentral.com, in 1997 before founding Duo Consulting.

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More)

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) [Ann Handley, C. C. Chapman] on Amazon.com. FREE super saver shipping on qualifying offers. The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube


The Power of Habit: Why We Do What We Do in Life and Business Charles Duhigg

The Power of Habit: Why We Do What We Do in Life and Business [Charles Duhigg] on Amazon.com. FREE super saver shipping on qualifying offers. A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking


Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust [Chris Brogan, Julien Smith] on Amazon.com. FREE super saver shipping on qualifying offers. The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust


Groundswell: Winning in a World Transformed by Social Technologies

Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies [Charlene Li, Josh Bernoff] on Amazon.com. FREE super saver shipping on qualifying offers. Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs


Word of Mouth Marketing: How Smart Companies Get People Talking

Word of Mouth Marketing: How Smart Companies Get People Talking [Andy Sernovitz, Guy Kawasaki, Seth Godin] on Amazon.com. FREE super saver shipping on qualifying offers. THE NEW YORK TIMES, USA TODAY MONEY, AND AMAZON BESTSELLER Foreword by Seth Godin. Afterword by Guy Kawasaki. Master word of mouth marketing with this fun


Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities

Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities [Sarah Robinson] on Amazon.com. FREE super saver shipping on qualifying offers. A practical, put-it-to-work-now guide for understanding, building and fostering a Fiercely Loyal community of clients


Capturing Community: How to Build, Manage, and Market Your Online Community

Michael Silverman, founder and CEO of Duo Consulting, has been building online communities for more than 15 years. A student of business for nearly 30 years, Michael has experience as an entrepreneur, executive, and innovator.Michael created his first community, RehabCentral.com, in 1997 before founding Duo Consulting.


Start with Why: How Great Leaders Inspire Everyone to Take Action

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, Co-Author Of Getting To Yes A powerful and penetrating exploration of what separates great companies and great leaders from the rest -- Polly Labarre, Co-Author Of Mavericks At Work --This text refers to an alternate Paperback edition.

Made to Stick: Why Some Ideas Survive and Others Die: Chip Heath, Dan Heath: 9781400064281: Amazon.com: Books

Made to Stick: Why Some Ideas Survive and Others Die [Chip Heath, Dan Heath] on Amazon.com. FREE super saver shipping on qualifying offers. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends


Friends with Benefits: A Social Media Marketing Handbook: Darren Barefoot, Julie Szabo: 9781593271992: Amazon.com: Books

Friends with Benefits: A Social Media Marketing Handbook [Darren Barefoot, Julie Szabo] on Amazon.com. FREE super saver shipping on qualifying offers. The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web


The Art of Community: Building the New Age of Participation (Theory in Practice)

Jono Bacon is an award-winning leading community manager, author and consultant. Currently the community manager for the worldwide Ubuntu community, Bacon is a regular keynote speaker, has also authored four books and acted as a consultant to a range of technology companies.


Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)

Olivier Blanchard is a brand strategist with 15 years of B-to-B and B-to-C marketing management experience ranging from manufacturing and distribution to new media and consumer goods.


Groundswell: Winning in a World Transformed by Social Technologies

Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies [Charlene Li, Josh Bernoff] on Amazon.com. FREE super saver shipping on qualifying offers. Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs


Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) [Dave Kerpen] on Amazon.com. FREE super saver shipping on qualifying offers. Includes access to 3 exclusive ebooks for hardcover readers only! The secret to successful word-of-mouth marketing on the social web is easy: be Likeable “Dave Kerpen’s insights and clear

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web [Brian Solis, Ashton Kutcher] on Amazon.com. FREE super saver shipping on qualifying offers. The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing


UnMarketing: Stop Marketing. Start Engaging (9781118176283): Scott Stratten: Books

UnMarketing: Stop Marketing. Start Engaging [Scott Stratten] on Amazon.com. FREE super saver shipping on qualifying offers. Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox


Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies [Charlene Li, Josh Bernoff] on Amazon.com. FREE super saver shipping on qualifying offers. Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs