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Updated by Mary Habres on Jan 12, 2015
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Mary Habres Mary Habres
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Marketing Communications

Articles related to communicating your marketing message to consumers

Should you Sell your eBook on Amazon or your Blog?

Blogging was for geeks a few years ago. Mention you were a blogger at a dinner party and people looked at you with strange eyes, mumbled under their breath and moved on. Being a parking meter officer was easier to explain and more socially acceptable. It was a lonely experience.


A More Effective Home Page | Social Media Today

Should I stay or should I go? It's not just a popular song by The Clash; it's question new visitors to your website ask themselves when they arrive. Remind yourself of this when making decisions about the composition of your home page, in particular, the copy presented there.


How to Get Retweets | Social Media Today

Rachel Parker At a loss for what goes into content that connects and converts? Just remember the acronym RESONATE. Great content is: Great content touches on the interests, the needs, and the pain points of your audience. ( Tweet this) Draw your audience in by speaking their language and using a friendly tone.


20+ Tools to Create Your Own Infographics

A picture is worth a thousand words - based on this, infographics would carry hundreds of thousands of words, yet if you let a reader choose between a full-length 1000-word article and an infographic that needs a few scroll-downs, they'd probably prefer absorbing information straight from the infographic. What's not ...