Mary Habres
Articles related to communicating your marketing message to consumers
Blogging was for geeks a few years ago. Mention you were a blogger at a dinner party and people looked at you with strange eyes, mumbled under their breath and moved on. Being a parking meter officer was easier to explain and more socially acceptable. It was a lonely experience.
Should I stay or should I go? It's not just a popular song by The Clash; it's question new visitors to your website ask themselves when they arrive. Remind yourself of this when making decisions about the composition of your home page, in particular, the copy presented there.
Rachel Parker At a loss for what goes into content that connects and converts? Just remember the acronym RESONATE. Great content is: Great content touches on the interests, the needs, and the pain points of your audience. ( Tweet this) Draw your audience in by speaking their language and using a friendly tone.
A picture is worth a thousand words - based on this, infographics would carry hundreds of thousands of words, yet if you let a reader choose between a full-length 1000-word article and an infographic that needs a few scroll-downs, they'd probably prefer absorbing information straight from the infographic. What's not ...
