Eko Haryono
Learn the most effective ways to boost your website's search engine ranking! Discover and address common SEO issues with expert tips for better online visibility.
Source: https://milenialkode.com/error-seo-dan-solusinya
Error 404 occurs when a visitor tries to access a page that doesn't exist on your website. If there are backlinks pointing to error 404 pages, those backlinks won't contribute to your website's SEO because the intended page cannot be found.
To address this, regularly check for error 404 pages on your website and fix them by setting up a 301 redirect to a new page if the URL has changed. Through a redirect, you can leverage the potential of existing backlinks to improve your website's ranking.
One common issue is the search engine's inability, such as Google, to index your website's pages. If your pages aren't indexed, your website won't appear in search results. To tackle this problem, ensure that Google has indexed all of your website's relevant pages.
To check the indexing status, type "site:(your website domain)" into Google Search. The search results will display the indexed pages of your website.
A sitemap is an XML file containing a list of all pages on your website. It helps search engines find and index your website's pages more efficiently and quickly.
Without a sitemap, some pages on your website may not be indexed by Google, especially if those pages have few or no internal links.
To address this, create an XML sitemap for your website and submit it to Google Search Console. By submitting the sitemap, you assist Google in finding and indexing all the pages on your website more effectively.
Orphaned content refers to pages on your website that have no internal links connecting them to other pages. Such pages may not be indexed by Google since search engines struggle to find them.
To solve this issue, ensure that every page on your website has at least one internal link connecting it to another page. This will help Google discover and index all the pages on your website.
The robots.txt file instructs search engines, like Google, which pages can or cannot be indexed. If there are errors in this file, it can prevent Google from indexing any URLs on your website.
To ensure that your robots.txt settings aren't blocking indexing, access the file by typing "(your domain)/robots.txt" into your browser. If the "Disallow" column only contains a forward slash (/), it means that Google won't index your website.
The NOINDEX tag prevents Google from indexing a page. When this tag remains in the HTML code of a page, it won't appear in search results, posing an SEO problem.
There are three variations of the NOINDEX tag:
Meanwhile, pages that can be indexed will display the following tag:
If several web pages are accessible through various similar URLs, such as "yourwebsite.com," "www.yourwebsite.com," and "yourwebsite.com/home.html," it can lead to SEO issues. Google will struggle to determine which URL to index, resulting in content duplication.
Duplicate content is a common SEO issue that must be avoided. Google dislikes duplicate content as it confuses search engines in determining which page to index and display in search results.
Duplicate content can occur in various ways, such as:
Redirects are used to direct visitors from old URLs to new ones. Using redirect 302 or meta refresh to redirect visitors can lead to SEO problems. Google interprets redirect 302 as a temporary redirect and will not transfer ranking from the old URL to the new one. Consequently, the new URL won't receive the organic traffic it deserves.
Backlinks from other websites can boost your website's authority and SEO ranking. However, unnatural or acquired backlinks that violate search engine guidelines can harm your website's ranking.
Unnatural backlinks can come from spammy sites, low-quality link directories, or manipulative link schemes. If Google identifies such backlinks, your website may face ranking penalties or even be removed from search results.
