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Updated by apawar on Sep 16, 2024
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apawar apawar
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TalkCMO

TalkCMO creates conversations on Marketing Technology of the marketing function, giving the latest news and views of industry leaders in Martech

MetaRouter Partners with Silverbullet to Offer Solutions for the Privacy-First Era

MetaRouter is excited to announce its recent partnership with Silverbullet, the leading Boutique Customer Experience Partner.

13% Open Rate Surge misleading marketer’s metrics, reveals Deployteq and DMA

Deployteq, in partnership with the DMA and the DMA Email Council, collected direct supply-side performance data from 2022.

The Power of Influencer Marketing in Brand Building - TalkCMO

Influencer marketing uses the influence and reach of social media personalities. Brands can promote products and services to their specific follower base.

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Mobile Marketing Trends For Beating Competition

As customer expectations grow and technology advances, keeping up with mobile marketing trends can take time. The digital world moves so fast that businesses using outdated methods or missing a trend can slow progress. It can result in the brand losing trust and relevance in the industry.

Customer Retention Strategies

For B2B companies, customers are one of the biggest assets that increase revenues. Companies should have strong customer retention strategies.

Driving Return on Investment (ROI) Through Event Marketing

Unlock potent strategies for maximizing ROI via event marketing. Learn key tactics to drive success and boost your business growth now!

Why Marketers Should Consider Website Redesign

A website is a brand’s digital face. Website Redesign is a comprehensive approach that aims to upgrade a brand’s online presence and ensures it meets the latest user expectations and technological standards. It also aligns the online presence of the brand with current business objectives.

Ways Brands Can Grow their Email List for Marketing

How can brands grow their email marketing list in an effective and respectful way to potential subscribers

Benefits of User Generated Content

User-generated content (UGC) can be found all over the internet, from customer reviews to images on social media. Brands are using this content increasingly on their eCommerce websites to build trust within the community and help reach new potential customers.

Viral Marketing Campaign: What It Is and Its Benefits

Viral Marketing Campaigns cost less than traditional advertising methods. Before investing in them, brands should closely examine the benefits they offer.

Market Research: Meaning, Purpose and its Benefits

Market research is a systematic process that involves collecting, examining, and interpreting information to identify and solve marketing problems

Personalization Metrics and KPIs: A Comprehensive Guide

Brands are investing resources to cater to their customer’s needs. Hence, they must understand how personalization metrics contribute to their success.

The Marketing Leaders Essential Guide to Brand Valuation

The Marketing Leaders Essential Guide to Brand Valuation explores the crucial role of brand valuation in modern marketing strategies. In today’s competitive landscape, understanding the monetary value of a brand goes beyond just financial figures—it's about measuring the emotional and social capital that drives long-term business success.