HOW2s - CONTENT

by Pawan Deshpande, Founder and CEO, Curata Many content marketers struggle to "feed the content beast" with a steady stream of useful, relevant information. Creating a tasty smorgasbord of content requires an understanding of your readers and a willingness to use available ingredients in creative ways.

Create a Buyer Persona-Based Content Marketing Strategy In several recent interviews conducted with CMO's, content creation was high on the list of challenges. Developing and operationalizing a steady stream of relevant content that engages buyers is the new must-have modern marketing core competency. A Changing World B2B Marketing has become an inbound world.

Share Content marketing is not a simple undertaking. Fortunately for the motivated marketer, there is a healthy online supply of content marketing how-to articles, infographics, and video tutorials about killer headlines, effective SEO, readable sentence structure...and it's all important. But no how-to guide will help you move the needle without having first established a strong content marketing foundation.

Lead nurturing is a crucial part of your marketing and sales success. Studies show that 50% of leads are qualified but aren't immediately ready to buy something from you [Source: Gleanster Research]. With lead nurturing, however, you can bring those leads through your sales funnel and garner 4-10 times the response rate compared to a regular email blast while doing it [Source: SilverPop/DemandGen Report].

Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling.

Share You've probably heard that the best practice in content marketing is to target each piece of content to a specific buyer. But like many "best practices" making sure each content asset is created with a specific buyer in mind is easier said than done.