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Updated by CJ Amiel Lebios on Jul 17, 2023
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7 Types of Branding Strategies for Businesses

80% of businesses fail within 18 months. A successful branding strategy can help you succeed. Learn about 7 common branding strategies in this article.

Product Branding

Name: The name should be easy to remember and accurately reflect the product.

Visual identity: This includes the packaging design, logo, and other visual elements.

Messaging strategy: This includes advertising and marketing materials that communicate what the product does and why it's different from other products on the market.

Personal Branding

First, it's important to be clear about who you are and what you want to achieve.

Second, be consistent in everything you do, from how you dress to how you communicate.

Third, always be professional and courteous.

And finally, don't be afraid to put yourself out there and promote your brand.

Corporate Branding

Increased customer loyalty: A strong corporate brand can help to build customer loyalty by creating a sense of trust and familiarity.

Driven organic growth: A strong corporate brand can help to drive organic growth by attracting new customers and encouraging existing customers to buy more.

Attract top talent: A strong corporate brand can help to attract top talent by making the company more attractive to potential employees.

Service branding is a process that businesses use to create a unique identity for their services. By creating a brand for their services, businesses can differentiate themselves from their competitors and build customer loyalty.


Co-branding is when two separate brands join forces to create a new product or service. This can be a great way for brands to reach new audiences and create more interest in their products.

Your online presence is more important than ever in today's digital world. Potential customers are increasingly likely to research companies online before making a purchase, and strong online branding can make the difference between a sale and a lost opportunity.

No-Brand Branding

No-brand branding is a new marketing strategy that is becoming increasingly popular with companies across the globe. The basic idea behind no-brand branding is to create a brand identity that is not connected to any one specific product or service.

7 Types of Branding Strategies for Businesses | .inc

You need to step up your branding. So, what are you waiting for? Come on in and check out the 7 Types of Branding Strategies for Businesses.