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Collection of digital marketing resources for restaurants curated by someone who understands the industry firsthand. From the power of digital menus to social media marketing tips, SEO techniques, and online advertising strategies, this collection is designed to help you enhance your online presence, engage with your target audience, and drive more foot traffic to your establishment. Stay ahead in the competitive restaurant industry with these valuable resources.
Research has shown that customers typically follow a specific eye movement pattern when scanning a menu. A well-designed menu is strategically laid out to guide customers toward high-profit margin items by using design elements like boxes or borders.
Get inspired by renowned restaurant menu designers like Jessica Hische, Erik Spiekermann, and Paula Scher. Follow their creative journeys to explore innovative approaches, captivating layouts, stunning typography, and vibrant color schemes. Elevate your menu designs and leave a lasting impression on your customers. Stay ahead of the game by learning from the best in the industry and infusing your menus with a touch of artistic brilliance.
This image shows eye movement patterns on one-page and two-page restaurant menus. Optimize your menu design by understanding how customers scan and focus. Place high-profit items strategically and capture attention with enticing visuals. Two-page menus draw more attention to the right-hand page, where specials and featured dishes are expected. Align your menu with these patterns to enhance the dining experience and increase profitability.
Great article on promoting your digital menu! Share your URL on social media, add it to Google My Business, newsletters, and your website. Use QR codes on table tents, windows, and business cards. Get creative with ads, custom merchandise, and eye-catching art.
Capture attention and entice taste buds! Share mouthwatering menu images on social media with high-quality visuals. Use professional photos, vibrant colors, and appealing plating to showcase your delectable dishes. Add descriptive captions to highlight unique flavors and ingredients. Engage with followers by encouraging comments, sharing behind-the-scenes stories, and offering exclusive promotions. Make your restaurant the talk of the town with tantalizing menu images that leave followers craving for more.
While not directly related to restaurants, tis is a great article about the art of the upsell and how digital menus can help entice customers to order more. Techniques for showcasing bar cocktails and other products, suggesting additional products or services to a customer who is already making a purchase. In the bar industry, this can be especially effective since customers are typically more willing to indulge in a night out and treat themselves to something extra.
Passionate restaurant owner dedicated to creating exceptional dining experiences through flavorful cuisine, welcoming ambiance, and impeccable service.
