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Updated by DJ Waldow on Oct 19, 2015
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DJ Waldow DJ Waldow
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31 Content Marketing Ideas that Will Revolutionize Your Business

Listly by DJ Waldow

Source: http://blog.marketo.com/blog/2013/10/31-content-marketing-ideas-that-will-revolutionize-your-business.html

25

Find one or multiple partners and launch a content marketing project together.

24

Consider that less content could mean more impact.

23

Find at least three thought leaders in your organization and build them into your content plan.

22

Send each of those thought leaders to Toastmasters to work on their public speaking skills.

21

Define your most valuable audience and consider a targeted print publication.

20

Assign one employee to SlideShare and figure out how to leverage this tool as part of your content marketing.

19

Develop a series of stories for your industry, on an aspect that has never been covered before.

18

Make sure that every content landing page you develop this year has only one call to action.

17

Stop one content initiative this year.

16

Start working on a book for your business. Yes, a real, printed book.

15

Update your social media influencer list before the end of the year.

14

Compile a substantial piece of influencer content (i.e., an eBook of influencer insights).

Compile a substantial piece of influencer content (i.e., an eBook of influencer insights).
13

Get at least five employees who are not part of marketing involved in your weekly content plan.

Get at least five employees who are not part of marketing involved in your weekly content plan.
12

Make it a priority to personalize your content by persona.

Make it a priority to personalize your content by persona.
11

Sit down with every salesperson and ask them what their customers’ biggest pain points are.

Sit down with every salesperson and ask them what their customers’ biggest pain points are.
10

Develop a list of the top 100 questions coming from your customer base.

Develop a list of the top 100 questions coming from your customer base.
9

Commission a piece of art from a local artist to use in your next content piece.

Commission a piece of art from a local artist to use in your next content piece.
8

Target one traditional marketing initiative that can be enhanced with content marketing.

Target one traditional marketing initiative that can be enhanced with content marketing.
7

Develop a content marketing metrics plan for your CEO or supervisor.

Develop a content marketing metrics plan for your CEO or supervisor.

It should include only those metrics that will make the case for company business objectives.


6

Stop doing the same old press releases, and present them as engaging stories.

Stop doing the same old press releases, and present them as engaging stories.
5

Find a way to work with the leading trade magazine in your niche on a joint content effort.

Find a way to work with the leading trade magazine in your niche on a joint content effort.
4

Commission a piece of research that is important to your customers.

Commission a piece of research that is important to your customers.
3

Commit to smarter usage of images in your content.

Commit to smarter usage of images in your content.
2

Do an audit of all your blog posts and determine which types of titles lead to the right reader behaviours.

Do an audit of all your blog posts and determine which types of titles lead to the right reader behaviours.
1

If you have the budget, start identifying media companies in your industry that may be ripe for acquisition.

If you have the budget, start identifying media companies in your industry that may be ripe for acquisition.