Sharing Digital Marketing Knowledge with Alena Chan

I started my career with 20+ years of experience in B2B sales, serving in a leadership position for 10 of those years.

My marketing experience gave me the ability to transition to becoming a passionate and dedicated digital marketing trainer.

I am a firm believer in knowledge sharing to help my learners navigate this complex world of digital marketing, acquire new skills, and knowledge and empower them to achieve their goals.

This meant that I had to take a good hard look and think about what I wanted in life and my career. ‘Resiliency’ is the word to describe it.

I had to pivot my strategies to adapt to the changing paradigm, shifting my priorities from marketing agency business to training opportunities with a greater focus on exploring digital channels, personalization and building strong relationships with my stakeholders.

Optimizing the website content to rank higher in their search engine results by increasing traffic and visibility. Ensuring that the website is well-structured and easy to navigate, focusing a lot on user experience. Creating high-quality and engaging content that resonates with our client’s target audience. This has ultimately attracted more traffic to their site

As a digital marketing trainer, I continuously take online courses and certifications on various platforms to learn about the latest digital marketing tools and technologies. Networking with fellow trainers and other professionals in the digital marketing industry to learn about their experiences and insights.

Some challenges that marketers and digital experts may face in today’s industry are keeping up with evolving and new technologies and tools are constantly emerging. Knowing how to use them effectively can be a challenge for marketers.

Managing data and analysing it can be overwhelming as marketers need to have the skills and tools to effectively collect, analyse and make informed decisions.

Gender-based obstacles and glass ceilings do exist in various industries. Despite in recent years, gender inequality in the workplace has been reduced, I do still face challenges as a woman digital marketing trainer.

continuously learning, and keeping up with the latest trends and best practices is essential. Finding your niche by specializing in a specific area of marketing or entrepreneurship. This will help to build a focused brand and differential yourself from competitors.

Overall, my passion for learning and dedication to knowledge sharing are valuable qualities that I can inspire and motivate my learners to pursue their learning journeys.

Read more about her strategy and story in more detail in this article "Sharing Digital Marketing Knowledge with Alena Chan"

Training allows me to pursue my passions and do something that brings me greater happiness and fulfilment. My training typically covers a range of topics, such as Google Marketing (search engine optimization, search engine marketing and google analytics), social media marketing and content marketing. I also train people in skills in leadership, people management, presentation and effective selling skills.