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Updated by Anthony Ogbuanu on May 23, 2023
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This week Inside AdTech - 052301

Stay up-to-date with the latest trends and developments in the world of advertising technology.

Analysis: Elon Musk's embrace of advertising at Tesla grabs marketers' attention | Reuters

With Elon Musk outlining plans for Tesla Inc to use traditional advertising for the first time, viewers might see the electric-vehicle maker's Model Y crossover or upcoming Cybertruck pickup - maybe even the billionaire CEO himself - on TV or online.

Microsoft’s Bing chatbot is getting more ads - The Verge

Bing’s AI-powered chatbot will how show ads. Microsoft still seems to be experimenting with them, but the company has confirmed that they’re going to start showing up.

Meta pitches augmented reality to advertisers with new AR Reels Ads and Facebook Stories | TechCrunch

Meta's investment in augmented reality (AR) advertising could better position the company to compete with Snap for marketers' ad dollars.

How Generative AI will shape the future of Google Search Ads

As we use the power of generative AI to create more natural and intuitive Search experiences, ads will continue to play an important role.

CMOs are cutting budgets—but social ad spend is on the rise | Ad Age

A new report from Gartner shows that CMOs are cutting budgets but spending on social advertising is on the rise.

Introducing a new era of AI-powered ads with Google

When Google Marketing Live started in 2013, the ad industry was in the midst of a major shift: the move to mobile. Fast forward ten years and AI is similarly transforming our industry.