Helix Digi Labs
On the surface, it's simple: brand awareness = people being aware of your brand. And how do you use social media to build this brand awareness? Social media has become a critical marketing tool for clothing stores: the global online fashion market is predicted to grow to $872 billion by 2023, and 74 percent of consumers rely on social networks to help them make purchase decisions. Here are eight ways you can use social media to increase brand awareness for your clothing store:
Staying current with fashion-related thought leadership and trends will help you establish a stronger connection with your audience and grow a devoted following through customer loyalty management. Dropping random posts occasionally won't cut it for brand awareness. If you do, your audience will easily shift their attention to your competitors. To avoid this, create a content posting plan. Whether you post twice a day or once a week, ensure the frequency is consistent.
Social sharing is one of social media marketing's greatest powers. Develop a voice you and your team can use to interact publicly and directly with users. When users share your content or posts, not only do you reach your immediate audience, but you reach the user's network as well. The act of sharing represents a recommendation from a friend, family member, influencer, or peer, essential to convincing potential consumers to become customers.
To encourage user-generated content, consider setting up a contest or giveaway that requires participants to share photos or posts featuring your clothing store's products. You can also use your clothing store's point-of-sale system to track customer purchases and incentivize them to share their outfits on social media with a branded hashtag. By reposting user-generated content, you can authentically showcase your brand's products and further increase brand awareness.
Did you know that most consumers have, been swayed in their decision-making by digital influencers at some point? Influencers typically have a huge following on social media. Hence, employing their services to increase your brand awareness on social media makes sense. Using relevant influencers or partnering with a brand ambassador agency in your industry or niche is smart. They are more likely to have your ideal audience as their followers. They'll put your brand in front of many people and help you drive traffic to your social media account.
You can use many tactics to improve engagement, get more social media followers, and generate sales for your fashion brand. Yet sometimes, going back to the basics can work its magic. Enter customer loyalty, one of the most important customer service factors for clothing customers. A customer loyalty program can help incentivize customers to return and promote your brand to others.
People love giveaways. Take advantage of this and watch your following swell. Be strategic, though. Don't just give stuff away without a plan to increase your brand awareness. Instead, is where a contest may come in handy. Simple, creative contests with a prize attached will win you followers on social media anytime.
Social media users on certain platforms (like Instagram and TikTok) can follow hashtags and see branded content without following your business's account. So, if you use the hashtags your target audience follows, your organic content can reach them even if they don't follow your account. So, how many hashtags should you use? It depends on the platform. According to Instagram's latest update, brands should only use three to five hashtags for maximum reach. Instagram hashtags like #styleinspo, #jeans, and #swimwear are among some of the most used on the platform.
Your brand theme communicates your brand's message to your audience. It determines how your audience perceives your brand over time. You don't want your audience to get confused whenever they land on your brand's social media page. That's why your brand theme should always be consistent across all your content on social media platforms. One of the reasons for brand awareness is to ensure that your audience can recognize your brand anywhere. Using brand elements like your logo, colors, and emblems across your social media platforms can greatly build your brand awareness.
Building your brand on social media does take time. While doing so, tracking your progress by measuring your engagement, mentions, shares, and other relevant metrics is essential. Thankfully, most social media platforms have analytic features that give you insights into your performance. With these insights, you'll know what's working and what to tweak.
With social media, you can increase your brand awareness relatively cheaply. However, your brand awareness won't grow overnight. But with patience, consistency, and the tips we've given you above, you'll be well on your way to building a brand easily recognized by your audience.
