Driven to Succeed, LLC

Driven to Succeed is a well-known market research and consulting firm that works with a wide range of clients, including both mid-market companies and Fortune 500 brands. We specialize in combining data analysis with empathetic research and conversations to provide our clients with insights that can help them drive innovation and growth, as well as increase sales, profit, and market share.
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Learn about Driven to Succeed, a global qualitative market research firm serving Fortune 500 companies and leading brands across a variety of B2C and B2B pro...

Kristin Harper & The Expert Collective, a division of Driven to Succeed LLC. 504 likes · 38 talking about this. Kristin Harper & The Expert Collective is...

Driven to Succeed is a well-known market research and consulting firm that works with a wide range of clients, including both mid-market companies and Fortune 500 brands. We specialize in combining data analysis with empathetic research and conversations to provide our clients with insights that can help them drive innovation and growth, as well as increase sales, profit, and market share.

Are you looking for ways to understand what your customers want and need? Voice of the Customer (VoC) is a process that captures feedback and utilizes it to improve products, services, or the experience. It allows businesses to get an in-depth understanding of their consumers’ needs and expectations so that they... https://www.driventosucceedllc.com/post/5-voice-of-the-customer-examples-used-by-top-companies

Ethnography Marketing Research is a qualitative market research method in which a moderator and research team interviews respondents in their homes or offices to obtain observational insights into their lifestyles and everyday behaviors. https://www.driventosucceedllc.com/post/understanding-ethnography-marketing-research

Qualitative research is a method designed to study people in the context of a specific topic. Combining disciplines of psychology, sociology, and anthropology, moderators lead participants through a series of in-depth questions, and in-the-moment probes, to draw meaningful conclusions. https://www.driventosucceedllc.com/post/7-characteristics-of-high-impact-qualitative-research

Businesses that want to succeed in today’s market need to understand the importance of multicultural market research. The 2020 US Census reported: “As the US population ages and grows more slowly in coming decades, the United States is projected to continue becoming a more racially. https://www.driventosucceedllc.com/post/what-is-multicultural-market-research-and-why-is-it-important

As a business professional, you likely understand the importance of building a strong brand. But when it comes to your ads, brand impressions are the beginning of an exciting story. They track how often a user sees what you're putting out there - whether in the form of text-based ads, banners, or videos. https://www.driventosucceedllc.com/post/understanding-brand-impressions-in-digital-marketing

Brainstorming, as usually practiced in organizations, consists of getting a group of people together in a room for 30-45 minutes and asking people to shout out new ideas on the topic at hand. Research shows 90% of attendees think this process can be improved. The question is how? That’s exactly why I invented Better Ideaz™. https://www.driventosucceedllc.com/post/the-five-fatal-flaws-of-old-fashioned-brainstorming

I love sharing this list with people because they often see themselves in a number of traits. The list is based on the work of an amazing Russian researcher who studied the wonderful world of creativity. He has a whopper of a name. The pronunciation is really kind of simple: me-high chicksent-me-high. https://www.driventosucceedllc.com/post/ten-paradoxical-traits-of-the-creative-personality

Brainstorming sessions are a vital part of business team collaboration, and for good reason. They provide a space for team members to share their ideas, overcome challenges, and come up with creative solutions to problems. Whether you're a startup or a well-established company, implementing brainstorming sessions is essential. https://www.driventosucceedllc.com/post/a-great-way-to-start-a-brainstorming-session

Do you want to understand how your product or services are perceived? The benefits of focus groups are many and can be a powerful market research tool in helping companies gain insights into consumer wants and needs. https://www.driventosucceedllc.com/post/gain-valuable-insights-through-the-benefits-of-focus-groups

Do you want to learn more about your customers, employees, or market? Qualitative research surveys take the guesswork out of understanding customer needs and preferences. This type of survey is a method of collecting information to open-ended questions to develop an understanding of their experiences. https://www.driventosucceedllc.com/post/qualitative-research-surveys-in-2023-when-how-to-use-this-tool