Great blogs and articles to help your marketing for 2023

Brush up on your SEO knowledge with this comprehensive collection of insights from Google Search Advocate John Mueller.

Will Artificial Intelligence Replace Copywriters? We use OpenAI to tell us if the end is nigh for copywriters.

Top 11 SEO Trends Every Marketer Needs to Know in 2023. It is currently 2023 and it is difficult to rank a website on Google.

Content marketing is an effective and cost-efficient way to attract and retain customers in 2023. Find out the content marketing trends coming down the line in 2023 so you can leverage them to optimize your content.

Online reputation management, or ORM, is the process of managing and maintaining the public perception of a brand, business, or person online.

ORM can include responding to negative comments, gaining positive reviews, and monitoring brand mentions.

In this guide, we’ll cover:

What online reputation management is
Why it’s important
How to manage your brand’s online reputation
Let’s get started.

Learn the meaning of an elevator pitch, and tips to craft an effective elevator pitch to share your mission or business idea, and win a second conversation.

Marketers planning promotional campaigns ask questions to boost the odds that the messages will be accepted: Who should receive each message? What should be its content? How should we deliver it? The one question they rarely ask is, when should we deliver it? That’s too bad, because in marketing, timing is arguably the most important variable of all.

The Power of Words in Copywriting should not be underestimated. At Bright Company we develop copy for brands of all sizes.

A messaging workshop can help the brand communicate more effectively with its audience and improve its marketing efforts. Read more>