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Updated by Cara Posey on Oct 10, 2017
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Cara Posey Cara Posey
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Content Marketing Articles & Posts

List of content marketing articles and posts, with primary focus on B2B marketing
Publishing as a Product, Pageviews as Users, and What It All Means

I've been thinking a lot about content publishing lately, but I'm not the only one.

An Introductory Guide to Using LinkedIn's New Professional Publishing Feature

LinkedIn has long been the most professional of social media platforms - if you can even call it that. And its move into content curation with Pulse (previously LinkedIn Today) and publishing through its Influencers program shows that the company is investing and interested in how content can be used as a business - and branding - tool.

SlideShare: Content Marketing's Happy Medium

15 SlideShare Content Marketing Tips [Case Study] Slideshare is at the content marketing sweet spot between text and images. With 60 million views per month and 10,000 uploads per day, SlideShare is underrated by most content marketers. Additionally, 70% of its traffic comes from search. Don't take my word for it.

Optimize Your Video Content: A Simple 5-Step Process

By Michael Litt published February 16, 2014 Despite the popularity of video, there's still a common misconception that you can create tons of video content, throw it up on YouTube, and pray to the marketing gods that it attracts attention. However, this kind of wishful thinking is crazy.

Content Marketing Evolution - 5 Essential Stages

An important part of developing skills and expertise is to understand where you fall on a continuum of what's possible and then take action to evolve and advance accordingly. With so much digital marketing advice and information on the web, it's easy to follow along with the latest best practices.

7 Highly Promotable Forms of Content Marketing

Advertisement Content marketing that connects with audiences and earns a high level of organic promotion isn't an easy task. One of the important aspects of setting your content marketing campaign up for success is choosing the best format for your content. Choosing a content asset format requires considerable research to discover what type of content your audience prefers.

Promoting Content on Social Media: How to Increase Your Shares [Interview]

Nicole Karlis Interviews SocialToaster CEO Brian Razzaque explains how to make your content more shareable, the best channels for promotion and more. As we've said time and time again, creating high quality content is just one piece of the puzzle - promoting it is an equally important factor that should never go unnoticed as well.

What to Do If Your Great Content Isn't Getting Found

Hang out around this place for more than ten minutes and we'll hit you over the head, telling you to create some high-quality content. And by "high-quality," we mean the good stuff. Not spun, fluffed, scraped, or otherwise mass produced for pennies a word. Something people want to read.

Is Your Ego Hijacking Your Content Marketing Strategy?

There's a lot of talk about "mindfulness" these days. Everyone from corporate leaders to Washington politicos is touting the benefits of meditation and mindful awareness on health, stress levels, and the bottom line. Even Silicon Valley visionaries are looking for ways to detach themselves from the onslaught of interruptions they themselves helped create.

The Periodic Table of Storytelling

The basic building blocks of storytelling. Which elements will you recognize?

25 Tips for Incorporating Visual Platforms into Social Marketing

Social media strategies are constantly evolving in marketing teams across all industries. When it comes to B2B social media marketing, there are a number of changes that are driving the evolution of such strategies, including increased mobility worldwide, the proliferation of social media, adoption of multi-screen connection, and the intersection of B2B and B2C marketing.

Why B2B Content Marketing Must Go Beyond Random Acts of Publishing

By Ardath Albee published December 23, 2013 [Editor's note: Happy Holidays! This week, the editorial team at Content Marketing Institute wanted to share some of the best content marketing blog posts we've seen from the experts who are taking part in our soon-to-be-launched CMI Online Training and Development program.

7 Reasons Brand Journalism Works

Many businesses do not appreciate that brand journalism works. These businesses are blindsided because they fundamentally misunderstand one of two things: one, the power of online research before buying. For example, 57% of people research a purchase before ponying up their cash, according to a CEB report.

More Content Marketing Isn't Necessarily Better

When content marketing became the buzzword marketing strategy of 2013, the rush was on to create easy, consumable pieces that fit into the company's overall promotional strategy. Now, as we turn the corner to a new year, we realize what a mistake we've made. What? Isn't Content Marketing a Worthwhile Strategy?

How to Decide Where to Invest in Content Marketing

I still often hear "we need a social media strategy" when training or at conferences. This is positive since it suggests a more planned, holistic approach to social media than the "we need a Facebook page" which we heard two or three years ago.

Build Your Content Calendar: 3 Easy Steps

By Shanna Mallon published October 27, 2013 Putting out fresh, relevant content is more than a good idea for companies - today, it's a vital step in achieving business success. Through content, you can engage prospects and customers, boost search results for your website, enhance branding, and more.

2013 Content Marketing Prediction Hits and Misses

By Joe Pulizzi published November 2, 2013 Yes, it's that time again. This will be our sixth year putting together content marketing predictions. (For the record, you can also view what was forecast for 2009, 2010, 2011, 2012 and 2013.)

Three ways to maximize PR in the age of content

Media relations has undergone a sea change in recent times with the proliferation of platforms, fusion of formats, and blurring of lines between traditional and social media. What has persisted is the potency of media exposure - it can make or break your PR campaign and thereby, your client's brand.

The Content Marketing Race Is On: Oracle Acquires Compendium

By Robert Rose published October 18, 2013 When Oracle spent almost a billion dollars to acquire Eloqua back in December of 2012, I wondered aloud to many of my colleagues if this signaled the beginning of the "content marketing race."

Why Your Thought Leadership Strategy Should Make You Uncomfortable

By Carla Johnson published October 22, 2013 Thought leadership strategy is a common component of content marketing - and for good reason. It's true that thought leaders tend to be the most successful professionals in their fields, and thus exert the most influence over potential followers.

B2B Marketing Stats: CEOs Don't Trust CMOs, Social Doesn't Work, Banner Ads Aren't Dead

Eight out of ten CEOs don't trust the work done by their marketers. That quieted the room pretty quickly when Jason Stewart, content strategist for ANNUITAS, tossed out that number to the audience at Wednesday's Digital Pulse Boston 2013.

Content Marketing Tactics That Work: eBooks

As a content marketing tactic, eBooks fit the bill for those businesses that need to communicate complex information but in a striking, easily digestible way. Infotaining eBooks raise the bar on "interesting" combined with practical, useful and even inspiring messages that align with the brand.

How You Can Use Content To Increase The Quality Of Leads

At the heart of every marketing strategy lies a piece of purposeful and compelling content. From a business' search engine rankings to its social media analytics to its webinar views, content is the puppeteer behind the theatrics. That's just the beginning of content's magic. Recently, sales teams have taken a seat next [...]

How to Create Great Content for Healthcare & Highly Regulated Industries

How to Create Great Content for Healthcare & Highly Regulated Industries If you're using regulation as an excuse for creating wimpy content, healthcare marketing expert Chris Seper wants to call you out. In a recent Tweet, Seper said, "Regulations are used by bad marketers to avoid getting things done.

The State of B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends [Infographic]

A whopping 93% of B2B marketers use content marketing today. But how are they using it? MarketingProfs and the Content Marketing Institute issued findings from their annual content marketing study, which included responses from 1,217 B2B content marketers in North America.