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Updated by Deena Stephens on Dec 16, 2022
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Master Guide for Brand Advocacy Marketing

The success drivers of brand advocacy can be divided into two main components: word-of-mouth and information technology.
Brand advocates can be your executives, customers, partners, or employees who are genuinely happy to support your brand. You want them to fall in love with your brand and talk about it to everyone they know. How do you do that? These are the ways to power up brand advocacy should help


Your Guide to Mastering Employee Advocacy

This guide on employee advocacy is going to be a long and enjoyable read if you have 6-10 minutes of your time to browse and think. In case you would like to jump to sections and read what interests you, you can get to them by following the links below:

Why is Employee Motivation Important?

In this article, we’ll explore the effects of properly motivating your employees and then provide you with 16 strategies you can implement to ensure your employees are consistently motivated.

Employee Advocacy 2.0 is here. It’s new, improved and more...

Instead of investing in third-party influencers, why not look within and rope in your in-house employees to flex their (social media) muscle and promote the brand they love to work for? Download this eBook now and find ways to launch or upgrade your program.

How to Empower Your Employee Influencers?

Let’s break it down in detail – get familiar with an “employee influencer” and how such a person can help your brand project your company’s mission to the world.

Social Media Storytelling: The Complete Guide for Your Brand

Have you taken to Social Media Storytelling yet? Use it to build a captivating voice for your brand to grow and retain your target audience.

Employee Advocacy Mistakes to Avoid

The idea of employee advocacy takes a reasonable amount of time to yield results after implementation – and that too, only when it’s implemented and executed right. Thus, it helps to avoid the following common mistakes in advance to build a strong employee advocacy strategy.

13 Social Media Trends That Will Dominate In 2022

This article looks at 6 social media platforms that will dominate in 2022 and explores their key features. If you’re looking to get started with a social media platform, this section will act as a guide. We then explore the 13 trends that will be most relevant in 2022 and how you can include them in your brand strategy. These trends are not platform-specific and can be used across all social media platforms.

Everything You Want to Know About Community Based Marketing.

This strategy is especially prevalent when consumers distrust traditional promotion methods such as advertisements and endorsements. The authenticity gained by building a community under your brand will be more effective than most other tactics. Now, what exactly is community-based marketing? Would it suit your business? How do you get started? Let’s dive deeper and find the answers!

Five Hacks to go Pro on LinkedIn for Organic Reach

Grab a coffee and settle in because this book is serious – and you’re going to have to do a hell of a lot more than just adding random connections at the end of it.

This eBook is for people who want to leverage LinkedIn to its full potential but aren’t sure how to. Download now

Keep Your Employees Connected in a Digital World. Your Guide to Employee Apps.

Quintessentially, deploying a mobile application-based platform for the workforce of an organization, and equipping this platform with the resources, capabilities, and tools that the crew needs to perform well on their duties, can prove to be an investment worth considering. Employee apps can transform the way an organization functions.