Book World Marketing

A Note about Bookspan: Direct Brands, and its sister company, Bookspan, operate 24 of the most well-known media clubs in the U.S, including Book-of-the-Month, Doubleday Book Club, Literary Guild, Mystery Guild, and Columbia House. With over 50 years of history, nearly every book, movie, and music fan can remember receiving "10 CDs for a penny" or...

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Today's guest post is by Amanda Luedeke (@amandaluedeke), a literary agent with MacGregor Literary, Inc., and author of The Extroverted Writer: An Author's Guide to Marketing and Building a Platform. Social media sites come and go, and Pinterest is the most recent one to see a major usage spike.

Book clubs and independent authors - seems like a match made in heaven, right? But how do you go about connecting with clubs, and what should you take into account before reaching out? Check out the following tips from author Stephen McCutchan, who's sharing a few things he's learned about promoting his book with book clubs: Is Your Book a Good Read for a Group?