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Updated by Lynnette Phillips on Apr 05, 2015
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Book Marketing How To

A list of book marketing tips and how to for the self-promoting author
Cost-effective ways to market your book

Of all the questions I have been asked, the most common is how can I market my book? And following hot on its heels is how can I market my book on a budget? This question does not have a 'one Band Aid fits all' answer. Why?

8 Tips for Promoting Your Book Online
  1. Begin well in advance of your book launch to build an email list of people who "opt in" to your newsletter or monthly email. 2. Avoid the "Buy my book!" tweet or Facebook post. ALWAYS offer value to your reader... Tweet a quote, a question, or something fun, along with a link to your book online.
8 Tips for Promoting Your Book Online | Rachelle Gardner

1. Begin well in advance of your book launch to build an email list of people who “opt in” to your newsletter or monthly email.

Cost-effective ways to market your book

Of all the questions I have been asked, the most common is how can I market my book? And following hot on its heels is how can I market my book on a budget? This question does not...

Book World Marketing

What Have You Done For Your Book Today?

27 Ways to Sell More Books

Sorry. It doesn't work that way. You may have written or published the greatest book ever, but if people don't know about it, they can't buy it. Whether you are the author or publisher (or maybe you're both), it is your job to create excitement about and interest in your book.

Make Authorgraph part of your book marketing strategy on Facebook! | Book World Marketing on WordPress.com

Remember how I shouted the praises of Kindlegraph as a potential book promotion tool? Well not only has Kindlegraph become Authorgraph but they now offer a feature to add this tool to your Facebook page. Think of the potential sales increase when you make it convenient to get your ebooks with personalized signatures and the promotion...

5 Ways to Take advantage of Your Amazon Author Page | Book World Marketing on WordPress.com

Amazon offers several free tools to an author; make use of them by visiting their author central site and sign into your page. Here you can: Set up an RSS feed so that any blog entries you make from your personal blog site will also be seen on your author page.

13 Simple Tips for a Better Blog

I was talking with a client who has a book releasing in about a year, and she was concerned about how to begin building her blog and increasing the traffic. At the moment she doesn't have a great deal of time to devote to it, since she is still writing her book.

10 Blending Techniques for Marketing Your Book Both Online & Offline | Every Day Book Marketing on WordPress.com

Book Marketing Tips: Give Your Book Sales a Shot in the Arm Guest post by Lynnette Phillips There are no secrets to increasing your book sales. There are, however, many ways to achieve this goal. Here are some starting points. First of all, for best sales results you'll want to combine both online and offline...

Marketing Ideas and Blogging | Social Media Today
Pam Dyer Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers.
Brand The Author, Not The Book!
At least three people asked me this week the same question: do I brand myself the author or my book(s)? What happens when I release my next book(s)? To piggyback a bit off Lori's last article 'Why You DON'T Need A Website For Each Book ' earlier this week (great article, please read it), I feel strongly the same concepts she spoke about in her article apply to your overall author platform.
Brand The Author, Not The Book!
At least three people asked me this week the same question: do I brand myself the author or my book(s)? What happens when I release my next book(s)? To piggyback a bit off Lori's last article 'Why You DON'T Need A Website For Each Book ' earlier this week (great article, please read it), I feel strongly the same concepts she spoke about in her article apply to your overall author platform.
14 Things About Building a Blog Audience That You Think Are True (But Aren't)
He's rushed to the emergency room, only to find that one of his kidneys has been surgically removed-apparently without his knowledge and presumably for illicit sale on the black market. A guy wakes up in an unfamiliar hotel room, laying in a bathtub partially filled with ice, and a terrible pain in his lower back.
Brand The Author, Not The Book!
At least three people asked me this week the same question: do I brand myself the author or my book(s)? What happens when I release my next book(s)? To piggyback a bit off Lori's last article 'Why You DON'T Need A Website For Each Book ' earlier this week (great article, please read it), I feel strongly the same concepts she spoke about in her article apply to your overall author platform.
What NOT to Post When Marketing Your Book - 8 Common Mistakes to Avoid
by Shelley Hitz Have you heard of the popular TV show, "What Not to Wear"? Well, in this blog post, I am not going to cover fashion, but instead I will be focusing on what NOT to post when marketing your book on social media.
5 Big Reasons Why You Should Consider Google Plus Marketing
It snuck up so quietly that a lot of people didn't even realize it was happening. One minute you could post a comment on YouTube just by logging into your YouTube account, and the next you're being asked to sign in through your Gmail or Google+ account.
Anne R. Allen's Blog
If you've ever wondered why unsolicited Internet advertising is named after a perfectly innocent meat product, blame Monty Python. In a famous 1970 sketch, the customers in a café are constantly drowned out by a chorus of Vikings singing "Spam, Spam, Spam, Spam... Lovely Spam! Wonderful Spam!"
Sharing with Writers and Readers: Marketing Heart's in the Right Place--But It's Soooo Wrong!
In a newsletter I received recently was a picture of an author wearing a shirt he had printed up-probably for a book fair-that said, "Please Buy My Books." It was visual. The author was adorable. His enthusiasm for his product shined through his face, right through the photo, right into my office.
How to Make, Market and Sell Ebooks
Best selling books are more likely to happen when authors use smart Amazon keywords. Are you using yours wisely to help strangers from all over the world find your books? Most authors are not because the whole metadata thing can be confusing. Think of it like this: At bookstores, readers browse in sections where covers,...
Are You Losing Book Sales Over This Common Problem?
Are you an author that has a book available on Amazon.com? If so, you may be missing out on book sales because readers can't buy your book. "How is this possible" you ask? It's because Amazon is country specific. That means that every book has a different link for every country - that's over half a dozen links for every book!
Alltop.com
Are you looking for small business marketing ideas that are cheap and effective? If so, may we suggest the lowly blog? In our opinion, the blog is actually not lowly at all. It's by far the best marketing tool out there when you know how to use it.