In the old days of link building, you could spam directories and engage in every link scheme under the sun in order to increase your search engine visibility, even though you had absolutely nothing on your website link-worthy.
This guide is designed to help anyone who is responsible for link building, be that for a client or for their employer, but is currently feeling overwhelmed as to how and what they can move forward with. The point is that this is here to be a process that is repeatable, teachable and to a certain degree scalable.
Through all the debates about link-building and link-earning, one thing is clear: High-quality links are still an essential part of any SEO strategy. This post offers 12 of today's most effective and scalable tactics to build your link portfolio.
Over a decade ago, I was introduced to the intriguing game of link building for the first time. My very first task was to create a few dozen splogs on freehost domains and to link them all together with exact match anchor texts, so it's suffice to say that a lot has changed during the past ten years.
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Never again will you have to point an SEO newbie to multiple pages on the Web to learn link building. Just point them here, tell them to read up, and they'll be an expert in no time (OK, maybe not an expert, but they'll know a ton more).