Darrell Houghton
Halloween is the second biggest retail event of the year, especially as the holiday returns to pre-pandemic levels. From dressing up in costumes to going to Halloween parties, there are plenty of ways to celebrate. And if you’re looking for some interesting statistics about Halloween, we’ve got you covered.
Source: https://wraxly.com/halloween-statistics-you-need-to-know/
$10.6 billion! This Halloween, Americans are expected to spend a record-breaking 10.6 billion dollars on the holiday. This is half a billion dollars more than what was spent last year, but average spending per person has decreased slightly.
$100.24 Although expected per capita expenditure on spooky Halloween-related products dropped by roughly two U.S. dollars compared to 2021, people in the United States were still projected to spend more overall than last year.
$2.9 billion. The highest amount since 2017. This Halloween, more than 2.2 million kids will be donning Spiderman costumes, while 1.9 million will transform into their favorite princesses. More than 1.6 million children will become witches for the night, and 1.3 million will dress as ghosts. Batman and other superheroes are tied for fifth place among the most popular costumes, with each having 1.2 million little fans planning to wear them.
780. There are 780 formal wear and costume rental establishments in the United States as of 2020 according to census.gov. This number has been steadily increasing over the past few years as more and more people are interested in dressing up for special occasions.
11.49% This Halloween, many Americans will be basing their costumes on characters from TV shows or movies. On the other hand, some will be keeping things simple by wearing a spooky sweater or making their own costume.
20% Just over one fifth of survey respondents stated that they planned to dress their pet in a costume for Halloween in the United States in 2021. Total planned Halloween expenditure in the U.S. amounted to over ten billion U.S. dollars in 2021.
$710 million, new record high. Pet spending is expected to exceed last year's record high, reaching $710 million.
69%. Up from 65% in 2021 and comparable to 68% in 2019, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics. With the spike in participation, total Halloween spending is expected to reach a record $10.6 billion, exceeding last year’s record of $10.1 billion.
18.5% 1 in every 6 Americans plans to visit a haunted house this year. That's a pretty sizeable portion of the population!
$3 billion. This Halloween, Americans are expected to spend an average of 29.50 U.S. dollars on candy for trick-or-treating. They will also spend more than 30 U.S. dollars on both chilling decorations and frightening costumes for the holiday.
