Arthur Wilson
Digital marketing is a great leveler when it comes to starting a new business. With the right strategies and some initial investment, you can begin to drive traffic and sales, and leads through to a new site.
The key to a successful digital marketing strategy though is to squeeze as much performance and ROI from your campaigns as possible.
Here's a look at nine ways in which you can do just that.
Marketing channels that don't cost you on a per-click basis are gold dust when it comes to maximising marketing returns. Invest time into building a large email database that you can continue marketing to month after month.
It takes investment to generate leads in the first place and just talking to them once to try and convince a sale will increase your total cost of acquisition. Create nurture journeys for your prospects to help develop lost and warm leads into hot prospects.
They already love you, so let's see if they'll spend some more! It's cheaper to market to your existing customers, so send them upsell messages whenever you can.
The audience group that usually has the highest conversion rate is a remarketing one. These prospects are already familiar with your brand and, as such, are more likely to convert. Invest paid search and social resource into getting them back onto site.
SEO takes time to see the fruits of, but websites with strong rankings will see a steady stream of free traffic and sales coming into site month after month.
You don't always want to be paying for social clicks. Building large social followings is still the best way to drive cost-effective traffic from social media - even if certain algorithms are making it harder to do so!
Anyone searching for a direct competitor on Google are likely primed-to-buy prospects. Target them with competitor ads so they see your brand before making a final buying decision.
Without knowing which channels are driving what returns, it will be impossible to improve campaign performance. Track your spend, returns, CPCs, conversion rates and ROI from each campaign channel to track which activities are driving you real revenue growth.
Anyone can teach themselves the fundamentals of digital marketing, but an experienced performance marketing agency is more likely to get your campaign firing faster and more profitably straight away.
