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Updated by Abraham Sampedro on Jan 20, 2015
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Content Marketing Resources

Fail Big at Content, It's Okay

Rebecca Bridge SearchLove San Diego 2013

A Practical Guide to Killer Marketing Content

HubSpot (mayo, 2012).
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Content Strategy for the Web

Kristina Halvorson y Melissa Rach (ed. New Riders Press, 2ยช ed. 2012).

Sine Qua Non: Core Values and Content Strategy

Core values aren't created; they're found. They're not selected; they're discovered. For most of our organizations and clients, content is not -- and never wi

Creating Amazing Web Content: Strategies and Skills

An introduction to the content strategy and web writing skills that help organizations plan for, create, and manage excellent websites. Includes a link to downl

Content Marketing Strategy: 7 Tools You Must Know About

Traditional billboard or radio ads are not enough anymore, as they don't leave consumers feeling connected with a product. Traditional ads can make consumers feel as though the product is talking at them rather than talking to them. Content marketing solves this problem, as its main goal is to communicate with customers, instead of trying to sell them a product.

Content Strategy for Slow Experiences MIMA Summit 2013
Online experiences can be fast, efficient, easy and orderly, which sounds like a good thing, right? Surprisingly, sometimes, that's a recipe for disaster. We
13 Scary Reasons Your Content Marketing Will Fail
Only 42% of B2B and 34% of B2C content marketers in North America consider themselves to be effective. Now, if that was a batting average, we'd be all-stars,