Content Marketing Resources

Rebecca Bridge SearchLove San Diego 2013

HubSpot (mayo, 2012).
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Kristina Halvorson y Melissa Rach (ed. New Riders Press, 2ª ed. 2012).

Core values aren't created; they're found. They're not selected; they're discovered. For most of our organizations and clients, content is not -- and never wi

An introduction to the content strategy and web writing skills that help organizations plan for, create, and manage excellent websites. Includes a link to downl

Traditional billboard or radio ads are not enough anymore, as they don't leave consumers feeling connected with a product. Traditional ads can make consumers feel as though the product is talking at them rather than talking to them. Content marketing solves this problem, as its main goal is to communicate with customers, instead of trying to sell them a product.

Online experiences can be fast, efficient, easy and orderly, which sounds like a good thing, right? Surprisingly, sometimes, that's a recipe for disaster. We

Only 42% of B2B and 34% of B2C content marketers in North America consider themselves to be effective. Now, if that was a batting average, we'd be all-stars,