Monika Normand
6 unique color palettes that'll make your brand stand out, inspired by brand photography photoshoots with successful brands.
STATEMENT COLOR: BROWN
With its red and orange undertones, brown makes the biggest statement in this palette for me. The brown featured here is a welcoming, warm tone that evokes a sense of strength and reliability. Brown is often associated with nature, friendliness, dependability, and safety.
STATEMENT COLOR: LILAC
I’m torn between lilac and black being the statement color in this palette. Black is a bold, strong choice, but I am going to go with lilac because it’s a rare, intriguing color to see. Light purple hues represent feminine energy and delicacy, as well as romantic and nostalgic feelings.
STATEMENT COLOR: BURNT ORANGE
Burnt orange evokes a feeling of warmth and comfort, and is often associated with Autumn. Orange in general is associated with joy, warmth, enthusiasm, creativity, encouragement, change, balance and health.
STATEMENT COLOR: FUCHSIA
Fuchsia has a feminine vibe and also represents maturity and certainty. It is packed with energy and doesn’t go unnoticed.
STATEMENT COLOR: ORIENTAL BLUE
Oriental blue is the color that stands out the most in this palette for me because it’s a tone of blue that I don’t see often. Blue tones convey a calm and serene feeling and are also associated with trust and strength. Blue is one of the most popular colors to use for interiors because of how soothing It can be.
STATEMENT COLOR: TURQUOISE
Turquoise is a beautiful statement color that combines the tranquility of blue, the growth of green, and the energy of yellow. Turquoise also alleviates feelings of stress, and provides hope of protection and good fortune.
Being a branding photographer has opened my world up when it comes all the aspects that go into building a brand. For me, color is one of the most important parts to focus on as a photographer. Here are 6 color palettes inspired by 6 successful branding client shoots.
View the full original article with hex codes here: https://monikanormandphoto.com/6-branding-color-palettes-to-inspire-you/
Brand photographer and commercial photographer specializing in personal brands, serviced based businesses, and hospitality brands. Photography mentor and content creator.
