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Updated by Dianna Dill on Sep 15, 2013
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READABLes

58 Social Media Ideas to Inspire Your Content Marketing [eBook]

By Michele Linn published December 13, 2012 Content is nothing without the right distribution channels, which is why content marketing and social media make a great team. Think Laurel and Hardy. Woodward and Bernstein. Jordan and Pippen. But how exactly do you use social media to your best advantage when creating your content marketing strategy?

Six Revisions

Content mapping is a visual technique that will help you organize and understand the content of a website. It can be a simple and valuable part of your site's overall content strategy. This short and simple guide should help you get started. What is Content Mapping?

Plan Your Website Content Using Content Maps

Content maps work like mind maps. The only difference is that they focus on a website's content. This visual technique helps people understand and organize the content flow on their site. This is a relatively simple strategy, but it can significantly improve the website's content.

10 Things You Need to Know About Buying Life Insurance

We never know what life has in store. Life insurance is a simple answer to a very difficult question: How will my family manage financially when I die? That's why planning for the future is one of the most important things we can do - for ourselves and for our families.

Social SEO: How to optimize your social media presence for search

Google and the other major search engines are constantly adjusting and changing their algorithms in order to return better, more relevant search results to users. With the rise of social media and more people interacting and discovering content online through social networking sites, it is no surprise that social media is playing an increasingly important role in SEO (read more about the social implications of Google's new algorithm).

Postano - Social Media & SEO Strategy | Postano Blog

The first twitter hashtag was introduced just over six years ago on August 23, 2007. Oh, how the hashtag has grown and has become a critical element of engagement for brands to promote participation. Humble Beginnings Hashtags had been around before 2007. IRC used them to mark topics and groups that were available across the entire network.

Social Media Aggregation - Postano

Your content, ready for the modern web. Whether you are launching a hashtag campaign, want to curate and display user-generated content, or want to aggregate content from multiple social networks, our Postano Hub can help you create record levels of engagement and time on site.

7 Ways to Research Your Buyer for Content Marketing

By Barbra Gago published March 22, 2011 With just a couple Google searches, you quickly realize that while everyone is telling you to research your buyers, no one is telling you exactly how to do it. Some of your initial questions may include: What should I look for?

How Do Your Buyers Consume Content? Ask These 20 Questions

By Barbra Gago published March 31, 2011 Great content marketing starts with one thing: understanding your audience, whether it's a prospect or customer. Sounds simple in theory, but it can be difficult to collect the important info. Last week, I shared some ideas on how to research your buyers.

4 Questions Answered about Buyer Personas

By Barbra Gago published April 13, 2011 Are you developing buyer personas for your B2B content marketing efforts? A number of CMI contributors have tackled the topic of personas because it's one of the most important things you can do.

How to Use Mapping to Develop and Measure Content

By Robert Rose published June 7, 2010 In last week's post, I walked you through how to map your content to your buyer personas and sales funnel. By having this information, you can start to see where your gaps in content are. So, what's next?

8 Remarkable (and Stolen) Content Marketing Ideas

By Joe Pulizzi published June 29, 2013 " Your idea isn't new. Pick an idea; at least 50 other people have thought of it. Get over your stunning brilliance and realize that execution matters more. " -Mark Fletcher, Founder of Bloglines.com.

How to Put Together an Editorial Calendar for Content Marketing

By Michele Linn published August 16, 2010 As a content marketer, you have no doubt heard that marketers need to "think like publishers," but how exactly does that translate into action? (If you are asking yourself this question, read Jeremy Victor's fantastic post on this very topic.)

Developing A Buyer Persona? Avoid These 4 Common Mistakes

By Adele Revella published August 23, 2012 Don't get me wrong: I'm glad to see that marketers are starting to use buyer personas for content marketing. It's a positive trend that, when done correctly, helps content marketers become a strategic asset and deliver a real competitive advantage to their organizations.

5 Easy (Seriously!) Steps to Better Buyer Profiling

By Jayme Thomason published November 30, 2011 I've been trying to get more comfortable with speaking to groups. I took an excellent 3-week public speaking seminar last year to help me learn important things like posture, confidence, organization... and not flipping off your audience through the whole speech.

4 Questions Answered about Buyer Personas

By Barbra Gago published April 13, 2011 Are you developing buyer personas for your B2B content marketing efforts? A number of CMI contributors have tackled the topic of personas because it's one of the most important things you can do.

How to Put Together an Editorial Calendar for Content Marketing

By Michele Linn published August 16, 2010 As a content marketer, you have no doubt heard that marketers need to "think like publishers," but how exactly does that translate into action? (If you are asking yourself this question, read Jeremy Victor's fantastic post on this very topic.)

How to Use Hashtags Without Looking Like a Total Beginner

Finding Followers Based on Hashtags Other than keeping up to date with events, sharing information and staying informed in an emergency, hashtags can also be used to help you find groups of followers who share your same interests. Want to start a #WildlifeGarden?

A Quick and Dirty Way to Segment your B2B Content Marketing

By Robert Rose published June 2, 2010 If you're a B2B marketer you've inevitably heard sales say things like this: "Yeah, we're getting leads from all that content you guys in marketing are writing - but they're all tire kickers." Or (my favorite): "We don't need more leads. . .