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Updated by jennifer lehner on Sep 27, 2014
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The 25 Best Tips and Tools from Content Marketing World

I was so fortunate to attend the 2013 Content Marketing World in Cleveland this week. Here are the great tips and tools I want to share with those of you who couldn't make it.

25

A "rant" can be a powerful blog post, but don't try and fake it, or you will look like your dad dancing.

A "rant" can be a powerful blog post, but don't try and fake it, or you will look like your dad dancing.
24

DO NOT NAME YOUR HOME PAGE "HOME". Every time you do that a unicorn cries. It's like naming your book "Book", and won...

DO NOT NAME YOUR HOME PAGE "HOME". Every time you do that a unicorn cries. It's like naming your book "Book", and won...
21

Something to ponder: What would marketing look like if your customers signed your paycheck?

Something to ponder: What would marketing look like if your customers signed your paycheck?
23

A great way to get attention to your blog when you Tweet it is to "cc" people who might dig it.

A great way to get attention to your blog when you Tweet it is to "cc" people who might dig it.
22

If you want to be a guest blogger on someone's page come from a standpoint of helping, and make sure you really do.

If you want to be a guest blogger on someone's page come from a standpoint of helping, and make sure you really do.
20

Use Pinterest to show cool behind the scenes stuff about a business, not just to promote stuff.

Use Pinterest to show cool behind the scenes stuff about a business, not just to promote stuff.
19

Search "Toronto Silent Film Festival" on Instagram...what you will see is VERY COOL.

Search "Toronto Silent Film Festival" on Instagram...what you will see is VERY COOL.
18

Check out the Slide Share "15 buzzwords to stop using".

Check out the Slide Share "15 buzzwords to stop using".
17

Innovation is more about brains than budge.

Innovation is more about brains than budge.
16

Check out Sprout Social

Check out Sprout Social
15

Andrew Davis loves Say Media's Venn (diagram) Fridays

Andrew Davis loves Say Media's Venn (diagram) Fridays
14

Webinars: fantastic free how-to downloadable ...search "Webinarready"

13

A typical webinar viewer is either disrupting or seeking solutions

A typical webinar viewer is either disrupting or seeking solutions
12

Optimum webinar duration is 60 mins or less

Optimum webinar duration is 60 mins or less
11

you can record from Skype

10

Put podcast onto website to drive traffic, but also put the on Stitcher, Sound Cloud, Blogtalkradio, Spreaker, Bluebr...

9

One of the best ways to to build trust is to admit your shortcomings first.

One of the best ways to to build trust is to admit your shortcomings first.
8

William Shatner confused me.

Turn Content Into Sales | LookBookHQ

Your audience won't piece together your story from all over the web. LookBooks package the content your buyers need to see and deliver it to them in a visual and engaging way. Want to learn more about B2B Storytelling? Put anything in a LookBook: Webpages. Files. Images & Videos.

Little Bird

Get a ranked list of hundreds of peer-validated influencers on Twitter and then discover them on Facebook, LinkedIn, YouTube, Google+ and elsewhere. Whether you're an old pro or new to the social web, Little Bird will point you to the center of valuable conversations in your market.

PaperShare - Turn Your Content Into Customers

PaperShare is the content engagement platform enabling you to engage instantly with viewers of your content. Our approach is simple: put your content at the center of your customer acquisition process.

Content Curation, Digital Publishing and Page Turn Software

Uberflip is a content marketing software that brings your videos, photos, social media channels, and Flipbooks into one engaging, responsive and branded experience.

3

More than half of podcast consumers use social networks nearly every day.

More than half of podcast consumers use social networks nearly every day.
2

There is such a thing as too much orange.

There is such a thing as too much orange.
1

Stuff to look for in the future: wearable computers, wireless electricity, and augmented reality.

Stuff to look for in the future: wearable computers, wireless electricity, and augmented reality.