As you can see, there are a lot of benefits of local SEO. If you want to take advantage of them, it’s important to get started as soon as possible. However, if you’re new to search engine optimization, it can be difficult to know where to start. To do effective local seo, there are a few things you should keep in mind: - Identify your target keywords - Before you start with anything else, you need to know what keywords you’re hoping to rank for.