Cara Posey
Here is a list of quotes and statistics on thought leadership
"Thought leadership marketing, like brand marketing, is important for increasing customer engagement across the purchase lifecycle."
"You can’t have conversation without people, so subject matter experts are vital."
"...we have found companies benefit in the early stage of reach through more inbound inquiries and short listing, in the middle stage depth through faster sales cycles, higher close rates, and bigger deal sizes, and in the later stage relationship through increased customer loyalty and higher lifetime value."
