Cara Posey
Here is a list of statistics and quotes relevant to B2B marketing
“I think something that is changing already is that when prospects contact companies, the majority of their buyer journey is already complete,” Andrew Warren-Payne, senior research analyst for Econsultancy, told CMSWire. “Businesses need to recognize this and provide information online to reach their prospects earlier. Those that do will have more inbound leads and spend more of their time closing.”
-82% of all B2B marketers plan to increase their content production over the next 12 months.
-71.3% of marketers publish content primarily to generate more leads; 49.9% of marketers do so to establish thought leadership or educate their customers; 45% of them do so to acquire customers outright; 41% do so to increase brand awareness; and 35.4% of them do so to nurture leads.
-Customer testimonials and case studies rank as the two most popular content mediums, with 89% and 88% of the marketers considering these formats as the most effective ones.
-71% of marketers consider audience relevance as the most important characteristic of good and effective content. Engaging and compelling story-telling (56%), and content that triggers a response (55.7%) come next, followed by content which effectively delivers a message (40%), originality (24%), and re-usability (17.6%).
