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Updated by Havro IT Solutions on Aug 14, 2022
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How to identify site quality for link building?

Link building includes creating relevant hyperlinks to a website from other sites. It is one of the ranking factors in Google’s algorithm for displaying websites in SERP.

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Identify Site Quality

Identify Site Quality

It is one of the most time-consuming and rigorous SEO activities. It has to do with judging websites based on a variety of factors. Finding high-quality sites for link-building is crucial because linking to no value sites sometimes lead to penalty and also don’t add value to our site.

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Metrics for Link Building

Link building has been systematized, and a list of the most significant link-building metrics has been created. SEO company in Chennai identify high-quality sites for link building and drive your website to rank higher. I hope it makes this task a little simpler for you.
• Website’s Rating and Domain Trust Rate
• Niche Relevance
• Top Keywords for a Website Ranks
• Geographical Location
• Content Structure

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1. Website’s Rating and Domain Trust Rate

To determine the worth of a website, most SEOs utilize tools like Alexa, Ahrefs, MOZ, and Majestic. They look at a lot of information, which is classified into two categories: rating and trust measures. The first set of parameters displays the position of the website in each service's independent ratings. The second group represents the amount of confidence that search engines have in a website. Although each service's metrics may have distinct names, their meanings are typically the same.

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2. Niche Relevance

Of course, there's nothing prohibiting you from linking to a website in a different industry. Which begs the question, why is this occurring in the first place? A link from an authoritative food blog, no matter how good, will not deliver substantial traffic or leads to a website promoting professional soundproofing. You may use a niche as a filter when working with link networks.

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3. Top Keywords for a Website Ranks

Outbound content marketing strategies are particularly interested in the top keywords a website ranks for. Targeting instance, let's say you have some material for a certain segment of your target audience and you're attempting to figure out where to put it. A keyword analysis of prospective link-building locations will help you choose which one best fulfills the needs of the target audience.

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4. Geographical Location

You can proceed to the next stage if you work in the international market and are not interested in a specific geographical region. However, if you are targeting a specific local market, we strongly advise you to check the primary language and host address for selected websites.

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5. Content Structure

The text's structure can reveal if it was intended for humans or crawlers. If web pages don't have any headers other than H1, it's possible that they were built specifically for search engine robots. They also pay attention to H2-H6 headers, by the way.

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6. Total Number of Pages to Traffic Volume Ratio

Many of us overlook one crucial factor when calculating traffic volume. The total number of indexed pages that bring you the previously computed amount of traffic is what we're talking about. SEO services in Chennai strongly advise you to consider it while choosing a website that is better optimized.