Five or 10 years ago, some PR pros and marketers bought into the concept of integrating social media into their campaigns, and some did not. Today, it's hard to imagine a PR or marketing campaign without a social component.
With the evolution of media consumption, publishers and advertisers are looking for ways to stay relevant, and PR professionals are trying to find new ways of getting in front of the media and customers.
With 571 new websites launching every minute, 175 million tweets written per day and 48 hours of new video uploaded each minute, how does a brand decide which stories to share with followers?