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Updated by Patries van dokkum on Sep 10, 2013
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10 Must-Have Templates for Content Marketers

By Michele Linn published August 5, 2011 One of the things that can help most with content marketing is templates - those step-by-step guides that walk you through how to do something. Luckily, our CMI contributors like to share their expertise and documents. Here are 10 templates that every content marketer can use.

4 Questions Answered about Buyer Personas

By Barbra Gago published April 13, 2011 Are you developing buyer personas for your B2B content marketing efforts? A number of CMI contributors have tackled the topic of personas because it's one of the most important things you can do.

Step-by-Step Templates for Mapping your B2B Content

By Barbra Gago published April 21, 2011 A lot of B2B marketers talk about the need for content mapping. In short, this is the process of identifying what information each of your personas needs throughout the buying process. It's time-consuming, but not difficult when you follow the steps below.

Creating a Content Marketing Team and Workflow Plan

By Joe Pulizzi published October 14, 2011 Yesterday, Robert Rose and I held a workshop at Openview Venture Partners' headquarters in Boston. The workshop was based on our new book, Managing Content Marketing. The most compelling part of the workshop (at least according to the participants) was the topic of developing a content marketing team within the marketing department.

How to Put Together an Editorial Calendar for Content Marketing

By Michele Linn published August 16, 2010 As a content marketer, you have no doubt heard that marketers need to "think like publishers," but how exactly does that translate into action? (If you are asking yourself this question, read Jeremy Victor's fantastic post on this very topic.)

Checklist: 15 Questions to Ask Before Starting a Content Marketing Project

By Clare McDermott published June 19, 2012 Earlier today, Ann Meany provided suggestions on how you can get the best work from your freelance writer. This is great advice if you are hiring writers, but I know many of our readers are freelancers and content creators.

9 Questions to Help You Prioritize Content Creation [Template]

By Gina Balarin published April 21, 2013 Content marketing, what it's for, and how it works, is becoming part of the business psyche. But, as this recent blog on how to survive the disillusionment of content marketing points out, one could argue that content marketers are almost becoming a victim of their own successes.

Choosing the Right Content Marketing Technology: 14 Critical Questions

By Mark Sherbin published March 31, 2013 Many of us have cobbled tech solutions together to form the backbone of our marketing. Buying a single, comprehensive suite would make everything work together - but does such a thing exist? The answer to that question is complicated.

7 Readability Tips for Designing Engaging Content

By Roger C. Parker published October 8, 2012 If your content isn't being designed for easy readability (the measure of how easy it is for prospects to read the words in your message), it could be what's standing between you and content marketing success.

A Template for Killer Website Content

By Brody Dorland published July 26, 2011 Over the years of developing websites for clients, I've learned that the age-old adage, "If you want it done right, you gotta do it yourself," can be a two-way street. Of course, there are companies out there that have great web writers internally, but most don't.

Creating Valuable Content: An Essential Checklist

By Ahava Leibtag published April 5, 2011 "Every day, there is more and more to manage and get right and learn." Who said that? It's definitely someone in content marketing, web strategy or digital communications, right? Don't we all feel that way?

Write the Best Titles for Content Marketing: A 10-Point Checklist

By Roger C. Parker published December 5, 2012 Before writing, promoting, and publishing your next book, eBook, or content marketing premium (i.e., a report, SlideShare presentation, video, white paper, etc.), take a moment to make sure you've chosen the best possible title.

12 Tips for Keyword Selection to Guide Your Content Marketing SEO

By Mike Murray published January 28, 2013 Some content marketers play fast and loose with keyword selection for natural search engine rankings. They shirk proper research and analysis, or merely take wild stabs at whether a keyword phrase is worth pursuing in the first place.

Content Marketing Checklist: 13 Things You Must Do Before You Publish Content

By Heidi Cohen published August 14, 2012 What content creator hasn't hit "submit" without taking that extra couple of minutes to check over what is about to publish? While it's understandable (particularly when you are under the gun with a looming deadline), luck often dictates that the one time you don't stop to give your piece the once-over will be the time it contains a glaring error.

A Simple and Indispensable Template for Content Marketing Distribution

By Michele Linn published May 21, 2012 One of our recent posts, 3 Tips for Increasing Your Content Productivity, had a lot of interest and comments. As the author, Roger Parker, aptly states, "Under the right circumstances, many professionals are capable of preparing great content for blogs, books, and online sign-up incentives.

7 NEW Things to Do After You've Written a New Blog Post

By Brody Dorland published May 4, 2012 It looks like a few people found some value in my post from last year, " 12 Things to Do After You've Written a New Blog Post." Well, one or two new things have been launched on the "interwebs" since March of 2011, so I thought it might be time for an update.

Produce Local, Distribute Global: 3 Keys to Your Content Marketing Localization Plan

By Sarah Mitchell published March 2, 2011 Localization is a topic frequently on my mind. As the Australian editor of the Chief Content Officer (CCO) magazine I've been part of a team working on the inaugural issue. It's been an eye-opening experience for a bunch of seasoned content professionals.

A Checklist for Measuring Your Content Marketing Success

By Roger C. Parker published June 6, 2012 As 2012's halfway point approaches, I'd like to share a simple, seven-step checklist to help you evaluate your 2012 content marketing success. Granted, many large firms, and those who serve them, already have content marketing monitoring and tracking systems in place.

3 Angles to Create Magnetic Content with the Triangle of Relevance

Guest post from Angie Schottmuller, an interactive Jedi, e-commerce expert, and multi-channel strategist at Interactive Artisan. What makes online content great? Is there a tangible metric, or is it purely subjective? I think it comes down to relevance. The more relevant the content appears, the more magnetic it becomes.

Content Marketing Playbook 2011 - 42 Ways to Connect with Customers [free eBook]

By Joe Pulizzi published August 10, 2011 After months of work, the Content Marketing Playbook is finished. A big thanks to Jonathan Kranz, who worked with me to put this together, and our sponsors PR Newswire and Eloqua for making this possible. What is the Content Marketing Playbook?

Why You Need a Content Marketing Mission Statement

By Joe Pulizzi published October 6, 2012 In the dining room of our house, there is a mission statement on the wall. I refer to it often. So do my two boys, now ages nine and 11. The mission statement is our family purpose. It's what we strive to be today and into the future.

Getting Buy-In for Your Content Marketing: A 3-Point Process

By Joe Griffin published February 6, 2013 The essence of content marketing is creating valuable content to pull and convert customers toward a product or service. You're informing, entertaining, and educating through engaging and optimized web content, eBooks, white papers, infographics, video, and blog posts so that they recognize, like, and trust your brand enough to do business with you.

5 Content Strategies for Boring Brands

By Patricia Redsicker published March 16, 2011 "If people aren't talking about you, they're not talking about you for a reason. And the reason isn't that they dislike you. They're not talking about you because you're boring."

Build a Successful Content Marketing Strategy in 7 Steps

By Joe Pulizzi published March 27, 2013 This post was co-written by CMI's Strategist in Residence, Robert Rose. Regardless of whether you are exploring the feasibility of content marketing or have already developed a cohesive strategy, you probably want to better understand the precise forms of content that your specific audience wants to connect with.

Content Curation Look Book [White Paper]

The Content Curation Look Book includes a collection of examples ranging from Intel and Adobe to the Oregon Wine Board, on how marketers are using curation for their organizations. This Look Book is meant to get your creative juices flowing and inspire you on how to use curation in your current marketing mix.