Speakers, Companies & People to Know at RealTime Marketing Lab 2013 #RLTM

Social Media cross-channel integration Social Media strategic planning Content marketing Influencer marketing Meet with Drew to learn about: How to focus your social media efforts on measurable outcomes How to optimize the impact of social media across all comm channels How and why to develop an effective content marketing program How and why to set up influencer program Drew Neisser is CEO & Founder of Renegade, the NYC-based social media and marketing agency that helps inspired clients cut through the nonsense to deliver genuine business growth.

Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, and #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.

Amy Vernon is Head Honcho, Amy Vernon LLC. A 20-year veteran of newspaper journalism and top female submitter of all time on the late Digg.com, Amy is a regular on the conference speaking circuit and an inaugural inductee of the New Jersey Social Media Hall of Fame.

As New York Group Director, Gemma leads the Social@Ogilvy team in New York City, focused on developing and executing on scalable social media and word-of-mouth strategies for global blue chip clients from IBM and IKEA to British Airways, Caterpillar Inc and Nestle. Her role includes senior client relationships, digital crisis management, organizational development, training and social strategy.

VP, Marketing & Technology, ArCompany Topics: Influence marketing, Social media intelligence, Content marketing, Social data and analytics Meet with Danny to learn about: Influence marketing and its real business ROI Turning social media data into useable insights Building a content platform people take action from Danny Brown is VP, Marketing & Technology at ArCompany, helping clients turn social media intelligence into business results.

Social media strategy, Search engine optimization, Digital marketing, Content marketing, Blogging, Information architecture Meet with Ric to learn about: Developing digital marketing plans Creating social media strategy Integrating SEO with Social Media Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill.

Maddie Grant, CAE is the co-author of Open Community: a little book of big ideas for associations navigating the social web and Humanize: How People-Centric Organizations Succeed in a Social World. Maddie is also the lead editor for SocialFish, one of the most visited and respected blogs written for association executives, where she manages a team of 30 guest bloggers.

For 15 years, Adam Kmiec has worked for some of the most forward thinking organizations in the world, while helping some of the most dynamic brands find success in the interactive and social space. Currently he is Director, Global Digital Marketing and Social Media at The Campbell Soup Company.

Topics: Crisis communications, Reputation management, Community relations, Issues management Meet with Ann Marie to learn about: The radically new realtime dynamics of today's crises How to anticipate what might happen, so you can get ahead of any crisis How to calibrate your response to the realities of what's happening How to effectively integrate social media best practices throughout your response Ann Marie van den Hurk APR, is principal of Mind The Gap Public Relations.

Creative meets big data, Realtime advertising, Experiential marketing Meet with Marc to learn about: How to use micro-targeting to identify your audience and engage them in a creative way What resources and processes you need to respond to consumer insights in realtime What creative assets you need to execute on realtime marketing How to integrate online and offline experiences to engage consumers About Marc Marc landed his first job as Art Director at BBDO when he was 20, working on campaigns for Pepsi, Visa, HBO, Pizza Hut and others.

Tonia has more than 25 years of experience at the intersection of the media and tech industries. She and the Modern Media team produce The Realtime Report and Conferences (formerly TWTRCON), the first conference and web site focused entirely on the business use of the social, mobile and realtime web.

Marshall is the author of Social Media Analytics (McGraw-Hill 2011) and possesses considerable in-house corporate experience as a group leader at IBM and Monster, combined with contract work at Porter Novelli PR, small businesses and startups. He is Board Member Emeritus at the Web Analytics Association and Member of the Search Engine Marketing Professionals Organization (SEMPO).

Pam Moore aka “Pam Marketing Nut” is the CEO & Co-Founder of Marketing Nutz, an agile, full service experiential social brand, digital content marketing & conversion optimization agency that helps businesses not just do social or be social, but be socially relevant.

Google+ Facebook Social media strategy Content marketing Social media marketing Howard Greenstein is a marketing technology strategist and President of the Harbrooke Group, which specializes in helping companies communicate with their customers using the latest web technologies. Greenstein has a deep understanding of both the technology and marketing worlds, and sits at their intersection.

Transmedia marketing for engagement and SEO Content marketing editorial ideas Video basics Identifying new profit centers Meet with Pattie to learn about: How to leverage multiple online & traditional engagement channels Web marketing elements that you may be overlooking Tapping into cost-effective transmedia marketing options Important (possibly) untapped profit generators

Social media Social listening Community engagement Digital content strategy Meet with Stephanie to learn about: Social media best practices and trends, served up with a side order of good humor!

Topics: "Native" Paid Ad Units Social Media Meet with Susan to Learn About: The top questions publishers have about new 'native' digital ad units and what industry guidance and guidelines the IAB is considering What does the IAB do anyway? What resources does it provide for digital publishers and tech?

Trendr is transforming professional lives through brand sponsorship activations at major events Trendr is a mobile meeting platform that leverages LinkedIn+GPS for professionals to discover, meet and collaborate. We work with global brands at large scale sporting events, festivals, conferences and Trade shows to be the mobile-based engagement property of choice for sponsorship activation through the Trendr Meeting Zone Experience.

The world's largest online social media magazine, Social Media Examiner helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate awareness and increase sales. Our mission is to help you navigate the constantly changing social media jungle.

Social Media Club NYC is one of the original 3 SMC chapters. For over 6 years we've been bringing together professionals around discussions of Social Media, Marketing, Journalism, Privacy and more. Our meetings are always interactive, with audience participation in every panel and speaking discussion.

Chris Lindland is the founder of Betabrand.com, an online clothing company that designs, manufactures, and releases 5 new products a week. Their unique approach towards crowd design & crowd branding creates a fashion label that updates at the rate of Twitter feed.

Frank Eliason, Citibank's Director of Global Social Media, has been described as the "most famous customer service manager in the U.S., possibly the world." By expanding the reach of customer service via social media, and taking the simple approach of asking "Can we help?" he repositioned the relationship between Comcast and its customers.

Marty leads JetBlue's marketing team, which includes (among other areas) its advertising, e-commerce, product and loyalty strategies. Marty joined JetBlue as leader of the network strategy team in 2006 and moved to marketing in 2009.

David Berkowitz is Chief Marketing Officer at agency MRY, where he spearheads marketing operations, directs the agency's communication strategy, and gains visibility for its clients. Previously, he spent 7.5 years at agency 360i, ultimately serving as Vice President of Emerging Media, having co-founded the agency's social media practice in 2006 and led the Startup Outlook initiative.

Raju Narisetti is Senior Vice President and Deputy Head of Strategy for News Corp. He is primarily involved in new digital projects and helps guide the digital growth of the existing companies in News Corp as they seek to further expand the distribution of their content across digital products and platforms. Previously, Mr. Narisetti has served as a Deputy Managing Editor of The Wall Street Journal and Managing Editor of The Wall Street Journal Digital Network.