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Updated by matt-19 on Sep 02, 2022
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Digital Marketing

Digital Marketing tips and tricks.

Page Speed: What is it and why should you care?

Page speed is one of the most important metrics to keep your eye on. Page speed impacts your conversion rate, time spent on site, bounce rate, pages per visit, and more.

How To Do Keyword Research

This article will teach you what keyword research is, why it’s important, how to do it, and ultimately how to tailor the best keywords for your page.

How does Influencer marketing work? - Ascent Brand Communications

Key individuals are identified, ranked according to the significance of influence and marketing activities are planned around the field of their influence . .

Reinvent yourself with a Digital Revamp Strategy - Ascent Group India

A business, in order to be successful, should also be timeless. It should be flexible to adjust as per the waves of change and not get washed away with their arrival. As technology spreads its wings, it assists innovation and creativity across the sphere. Accepting these changes can aid the development of your business. It becomes the responsibility of the marketers to take initiative in order to ensure that the marketing strategies of a company withstand the test of time.

CONTENT IS THE KING, DISTRIBUTION IS THE QUEEN - Ascent Group India

The game of chess can teach you many lessons but the most intriguing one can be learned through close observation of the King and Queen’s behavior on the board. The fort is ruled by the King but it is held up by the Queen’s efforts. While the King is considered to be of supreme importance, the queen holds it all together; her fall corresponds to his defeat. Something can be important because it is vital in nature but for it to be truly powerful, it needs to have control over the outcome.

Influencer Marketing Is Paramount for Most of the Industries

What is Influencer Marketing? As the literal meaning of the words suggests, using the influence of a key individual of the group to persuade the target. .

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We can think of [keyword research](https://heytony.ca/how-to-do-keyword-research/) as insight into what your target a...

We can think of [keyword research](https://heytony.ca/how-to-do-keyword-research/) as insight into what your target a...

We can think of keyword research as insight into what your target audience is actually searching on search engines like Google. The insight from these actual search terms can help form your SEO marketing strategy.

15 Ways to Get More Instagram Followers

Struggling to grow on Instagram organically? Follow these Instagram growth tips and you could gain 10k real Instagram followers in 30 days.

What is Domain Authority and How Can You Improve It? - HeyTony

Domain authority is one of the many factors that determine how a site ranks in search engines like Google, Bing, Yahoo, etc.? Keep reading to learn how to boost your domain authority!

Local Pack Headers: Curious, Overlooked Clues to the Mind of Google - Moz

Which local pack element is hiding in plain sight, has no industry name (despite being present in at least 33% of SERPs), and has curious behaviors which, up until now, have been little explored? It’s the thing I’ll call “local pack headers”. What are they, and why are they important?

Google: “Always Try” To Replace HTTP Links With HTTPS

Google says it's worth replacing internal HTTP links with the HTTP versions instead of relying on redirects. Here's why.

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What is Domain Authority and How Can You Improve It?

What is Domain Authority and How Can You Improve It?

Domain authority is one of the many factors that determine how a site ranks in search engines like Google, Bing, Yahoo, etc.? Domain authority is actually one of the most important factors in SERPs, and should NOT be ignored.

87 SEO Tools You Can Use To Climb The Ranks - HeyTony

87 SEO Tools - We have put together the ultimate list of SEO Tools that you can use to increase your search engine rankings.

How to create shareable content on Facebook – HeyTony

This post serves as the definitive guide to creating shareable content on Facebook. They are most likely to share content that falls under one of the following...

What are Next Gen Images? - HeyTony

Next-gen image file formats like WEBP let you display large images on your website without sacrificing image quality when reducing file size.

Internal Linking Guide For Beginners - HeyTony

Internal linking is one of the most valuable SEO strategies and unfortunately it is often ignored by business owners (and yes, even most marketers!)

How To Use Instagram To Grow Your Business – HeyTony

In this post, we’ll show you exactly how to best use Instagram to grow your business, build a loyal following, and engage with potential customers.

Facebook Ads Sizes: The Complete Guide (2022) - HeyTony

Facebook ad sizes are crucial to increasing your engagement and conversion rates. Using the wrong ad sizes can leave your brand looking amateur and untrustworthy.

How to properly use URL redirects for SEO - HeyTony

URL redirects are a way of redirecting website visitors from one URL to another. What are the benefits of using redirects? How do they impact your website’s SEO?

Heading Tags & SEO: The Ultimate Guide to H1, H2 and H3 Tags - HeyTony

The heading tag is an HTML element that defines headings on website pages. They are used to organize your content into bite size pieces, and make your content easier to understand and consume.

Does your website need to be mobile friendly? – HeyTony

Having a mobile-friendly website is one of the most important things you can do for the discoverability of your website online. In this article, we will go over all the reasons you should have a mobile-friendly website and the advantages that come with it.

Long Tail vs. Short Tail Keywords - HeyTony

What is the difference between long tail keywords vs. short tail keywords? How do you choose which keywords to optimize for?

Facebook Custom Audiences: A Step-by-Step Guide For Beginners - HeyTony

Creating and using Facebook custom audiences is a great way to decrease advertising spend while increasing your return on investment.

Local SEO Checklist - The Ultimate Guide to Local SEO - HeyTony

In this local SEO checklist, you’ll find a complete list of local SEO strategies that will help drive customers to your business for free.