A successful SEO strategy revolves around content, but it can take some time for SEO to "kick in" on a new blog post, no matter how optimised it is. As an SEO agency, we frequently
So you’ve heard of Google Ads and want to advertise your business on Google, but you’re not sure where to begin. We’re here to help with everything from defining a keyword to calculating the cost-per-click—and our Google Ads guide for beginners is a great place to start.
Increasing your Google AdWords quality score is good for more than just bragging rights. It can also help you increase your pay per click profits and the position of your website o
Manual and automated bidding were the only options when AdWords first launched in 2000. To be successful in paid search, you had to know how to bid. You would either manually set keyword bids and apply performance filters to each (manual bidding) or run scripts that defined specific criteria and automatically adjusted bids based on those criteria (automatic bidding) (automated bidding).