Top 10 Content Ideas For Musicians To Promote Their Next Single

This top content idea for musicians is geared more towards those with an established fan base. And by established I mean a minimum of 500-100 die hard fans. Prior to releasing your music on streaming services via your digital distribution provider, you can release a limited edition t-shirt run. On the tag of this limited edition t-shirt could be a QR code or a special code to download the single. If you charge $25 to $30 for the limited t-shirt this can easily earn you over $20,000-$25,000 in net profit prior to a single stream of the single. Creating exclusivity is a way to bring more value and urgency to your fans. And this is a content stream that should not be forgotten. The best part is that you can design it for free and only profit on the purchases as well using this method. A true content winner for your next single.

Are you set to go on tour or perform a live gig? Don't forget to have someone record your performances. These documented clips can be used for content to promote your new single. You can also record yourself recording the song in the studio, practicing your performances, or visit Omegle and perform virtually to complete strangers and record their reaction. Documenting yourself creating or performing music is an efficient way to create content around your single.

Have some friends over for a listening party of your new single and document their reaction to them listening to it for the first time. This is a new way to bring energy and life to your track. If people see others listening in enjoyment, they are more likely to engage with your single as well.

Crowdsourcing content is a way for you to gain a steady flow of new assets during the promotion of your single. You can create a remix competition or an open verse challenge and react to those who remix your single. This will be a way to leverage other talented musicians fanbase in the promotion of this single. It's a quick way to turn your song into a multiplication of content assets.

If you're a music producer or beatmaker, you can do a behind the beat. If you're in a band you can discuss how this song came together. Who wrote it? Who produced it? Where was it recorded? When will you perform it? All the stories that you can think of telling about this single can be turned into pieces of content to promote the song.

When you're in the studio or looking at the session of the track, breakdown the actually recording process. This can be done by yourself if you're self recording or in tandem with your engineer. Just go through your session file and describe how the song got brought to life through the audio recording.

Did your write the lyrics to your song? Go through the lines of the song and explain to your fans what they mean to you. This can help you establish a personal connection between yourself, your single and your fans. Fans always appreciate knowing more about the song than only the lyrics can provide and this is your opportunity to do just that.

Are you doing daily vlogs or filming other parts of your life. Imagine yourself being a music supervisor and synching music to a television show or film. You can do that with your single and your life. Or you can hire influencers to use the song in their videos.

You can create different visualizations for your music by lip synching your song in different settings. This is especially useful on platforms like TikTok or Instagram and Facebook Reels. Try to keep these videos between 7-12 seconds in length.

One of the oldest single promotion tactics is to create a music video. This one is still valid though. Create and act out visuals to your music, or even simply create a lyric video for your single. This is the low hanging fruit when it comes to creating content to promote your single.