Jannette Wing Pazer
References to the White Paper and blog posts I wrote about the Importance of the Boolean Query in Social Media Monitoring Tools
A WHITE PAPER BY DRAGONSEARCH Are you shopping for a social media monitoring tool? Are you dissatisfied with a tool you're already using? Pay close attention to what you need to monitor and the way that the tool allows you to specify what to monitor in order to get results that you need to succeed.
Social Media Monitoring Tools Are Not All the Same There are so many social media monitoring tools out there, how can we tell the good ones from the bad ones? In all of the reviews I've read about social monitoring tools, they often seem to gloss over the one feature that I think is the most important, the query.
Complex Queries: The Most Important Feature in Social Media Monitoring At DragonSearch, we deal with many different clients for whom having a social media monitoring tool is crucial for reputation management, finding content to share on social networks, and responding to social mentions on behalf of the brand.
A variety of social media monitoring tools exist, many of which offer add-on features. These "bell-and-whistle" tools sometimes obscure the critical quality that media monitoring services must supply: advanced Boolean search queries. What is a Boolean search query?
At DragonSearch, we deal with many different clients for whom having a social media monitoring tool is crucial for reputation management, finding content to share on social networks, and responding to social mentions on behalf of the brand. We also like to keep up to date with the latest available tools that we can use...
At DragonSearch, we deal with many different clients for whom having a social media monitoring tool is crucial for reputation management, finding content to share on social networks, and responding to social mentions on behalf of the brand. We also like to keep up to date with the latest available tools that we can use to get our jobs done.
When evaluating social media monitoring tools, an effective Boolean search query functionality is often overlooked - but is the most important feature.
