A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity.
Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath-Chip a professor at Stanford's business school, Dan a teacher and textbook publisher-offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"-that is, the art of making ideas unforgettable.
for Groundswell's intended audience - managers struggling to answer questions such as "should my soap company have a presence on Facebook?" or "why isn't anyone reading our company blog?" - the emphasis on data and analytics is not a bug - it's a feature --The Financial Times, May 21, 2008The Forrester analysts have prepared one of the most comprehensive and useful primers on the sudden surge in social media.
Jeff Hawkins, the high-tech success story behind PalmPilots and the Redwood Neuroscience Institute, does a lot of thinking about thinking. In On Intelligence Hawkins juxtaposes his two loves--computers and brains--to examine the real future of artificial intelligence. In doing so, he unites two fields of study that have been moving uneasily toward one another for at least two decades.
