Marketing Technology

Marketers can repurpose their audio and video content to spread it out over a longer period of time. They can turn a webinar into a video podcast or transform their podcast into other types of content, including audiograms and short clips for social and blog posts, presentations, email newsletters and more. All of a sudden, the content you worked so hard on is now living in all of your channels.

Modern marketing trends are always changing, and seem to be drifting away from traditional marketing. But traditional marketing still has its benefits – reaching a local audience, for example.
However, it is difficult to track ROI and the overall success of the marketing campaign in traditional marketing. Digital marketing provides this information easily. Let’s look at some of the other key differences between traditional and digital marketing

Higher Level of Customer Engagement
Traditional marketing is a one-way street where a business can’t interact with customers directly. Meanwhile, digital marketing allows a business to engage with and interact with its audience on a much deeper level. Audiences can connect with a business via social media comments, email, chatbots, etc.

As prospects move further down the sales funnel, they’re one step closer to becoming a customer. But before they come to that critical decision, they’re also weighing their options with your competitors. During meetings with reps, they may bring up competitors’ pricing or products.

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One of the best strategies that companies can use to get email subscribers to actually open their emails is to optimize the preview text and email subject.

Marketing analytics is a huge world. As the data age progresses, being a successful business will depend greatly on how effective your company is at processing and using gathered information.
If you are currently not invested in a marketing analytics tool, now is the time to start looking. The options are many, however, following this guide will give you a better idea of what you need to look for to find an effective tool.

As marketing copy. The best copywriting doesn’t come from you. Rather, it comes from people who have already experienced your product and have awesome things to say. You can amp up your web copy by using the words influencers have used to talk about your product, verbatim.

An effective and engaging partner portal allows suppliers to build strong partnerships that create numerous benefits for both parties.
A well-designed portal that contains high-quality and relevant content marketing should be a single point of reference for partners to access the information they need to achieve their goals.

To know what type of customer data platform you need, you must define your goals and objectives clearly. Start with defining your short-term and long-term strategies for delivering customer experiences. What types of experiences do you want to provide, and what types of data and content are required? Where does the data you need currently reside? How can a CDP help you create these experiences, and what technologies will it need to integrate with to do that?

Steve Ohanians highlights the five questions that you can ask if you notice a change in your website's metrics and take a proactive approach to website management

Tealium and Meta's report highlights the critical role of digital leaders in steering their organizational ship amid the tides of the marketplace change.

This blog dives deeper into what Uber Explore is, how it works, and what this means for your multi-location business's localized marketing strategy.

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Last but not least, hotel brands are in the hospitality business for a reason. Ensuring your hotel’s customer service tactics are up to par across properties is essential. While you likely already have a customer service strategy in place, how do you know if it’s succeeding?

Video marketing remains a staple for today's marketers. Nick Mattingly highlights how marketers can livestream with their iOS devices to create clear, crisp

There's a reason "content is king" is such a prevalent expression in marketing. Content touches everything you do – from website to ads to emails to social, and

Email marketing is an effective way for companies to communicate with their consumers. So what are some successful strategies that businesses should try?

If your multi-location business is just starting or has had difficulties in the past that brought your average star rating to below four stars, don't panic!

CDPs are a crucial platform for organizations that help them understand and build a persistent unified customer database accessible to other systems.

In order to develop a solid answers-based digital marketing strategy, your multi-location business must first understand customer needs. There are several areas

What if you could group people with the same behavioral patterns and pitch your marketing strategies? Personalization is central to effective digital marketing.

The e-commerce opportunities in the Asia-Pacific region are staggering. There are roughly 1.7 billion e-commerce customers in APAC, and economic tailwinds

Today, mobile has become an inextricable extension of the modern consumer. How do you leverage mobile marketing to create lasting relationships with customers?

With all these new privacy changes, it’s time for marketers to get back to the basics of marketing. Build a value proposition, find a reason for people to engage, and then acquire them. Create your own customer database that you can gain insights from. It’s Marketing 101. But it’s almost so simple and so basic, that we lose sight of the fundamentals.It used to be that loyalty was an afterthought.

Data is only as useful as the insight you can extract from it, though. There are often many ways to break down the same data sets to get new information.