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Updated by Shashi Bellamkonda on Feb 04, 2014
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SM Case Studies

Twitter user buys promoted tweet to complain about British Airways

Twitter user Hasan Syed, who uses the handle @HVSVN, bought the promoted tweet through the site's self-service ad platform. The tweet simply said: "Don't fly @BritishAirways. Their customer service is horrendous." He followed this up with a series of messages criticising the loss of the luggage and the delayed response, vowing to continue running Twitter ads until British Airways resolves the problem.