Martech News

You know a customer data platform (CDP) can help but with all the options available, how do you determine which one is right for your company? You know a customer data platform (CDP) can help but with all the options available, How to determine the right CDP for Companies?

Top Ways To Improve Customer Experience

Customer experience is key to building lasting relationships with your customers. But, what steps can you take to enhance your customer experience? Customers want a human touch in their interactions, and companies communicate with customers in new ways to improve customer experience as competition grows.

Mobile Marketing and its impact on Ecommerce

Ecommerce has changed global merchandising. With websites offering innumerable products, personalization is necessary. How does mobile marketing impact eCommerce trends? These assessments result in more market share and enhanced customer experience. Businesses need to mark their virtual presence to stay in the competition.

Advocacy Marketing For Podcasts Marketing

Podcasts aren’t a fad anymore. Brands are launching their podcasts focused on solving prospects’ problems. But how does advocacy marketing for podcasts marketing boost podcast reach?

Ronn Torossian is a leading expert on crisis communications and he shares his strategic and resourceful approach to marketing and PR in an Martech interview on crisis communications.

Top Affiliate Marketing Strategies 2022

Affiliate marketing turbocharges your performance marketing initiatives. But most affiliates fail to get it right. You get increased sales, and the affiliates get a commission on each sale they make for you. Here’s what to do! Affiliate marketing strategies 2022 is having a third-party promote your business and sharing your profit with them.

5 Questions to Ask if your Website Traffic is Declining

Steve Ohanians highlights the five questions to ask if your website traffic is declining or if you notice a change in your website’s metrics

Retailer’s Guide to Customer Data Platform

Guide to Customer Data Platform (CDPs) are one such absolute necessity in the retail domain.

Importance of Privacy-First Principles to CX Innovation

The global digital economy is undergoing a seismic shift as consumer expectations heighten around data privacy-first principles to CX Innovation and security.

Martech Interview with Lyle Underkoffler on Video Advertising

Lyle Underkoffler, Chief Marketing Officer at Smartly.io talks about video advertising trends and content creation in an Martech Interview on Video Advertising

What Uber Explore Means For Business Online Reputation

Uber announced the launch of Uber Explore For business's online reputation, a local search tool within the ridesharing app that allows consumers to search.

Ways to improve & Automate customer experience

Customers want you to have an open conversation when they interact with your brand. Personalizing your communications helps in engaging your customers while giving them a personal touch. All companies communicate with their customers in recent & top ways to improve customer experience as competition grows.

Schema Markup SEO for Creating Website Structured Data

Whether it’s loyalty schemes or a flexible workforce, businesses are always considering the next big idea. One strategy that’s proving increasingly useful is schema markup SEO for website structured data. Read on to learn how structured data can work for you and your business.

Martech Interview with Brett Beveridge on omnichannel retail

Brett Beveridge, Founder & CEO of T-ROC, talks about how T-ROC combines the power of people and technology solutions in an Martech Interview on omnichannel retail to optimize its customers’ omnichannel retail shopping experience.

Strengthening Customer Service & Support with chatbots

It’s an act of sustaining customer relationships & strengthening customer service chatbots & CRM.

Marketing analytics to drive Business Growth

This blog post will illustrate how you can make digital marketing analytics for business growth work for your business.

How Hotels can Digitally Prepare for Vacation Season

Eighty-three percent of U.S. adults want to book their trips online. This blog will break down important tactics your hotel brand can leverage to Hotels digitally prepare for vacation season, summer months and beyond.

Mobile Marketing impact on Ecommerce Trends

In the tech world, businesses need to establish an evident virtual presence. A step in this direction would be mobile marketing impact on Ecommerce websites and user experience management.

Top Sales Enablement trends in year 2022

The buying behavior has radically shifted in the last couple of years. It’s time to sell to buyers the way they want you to. Here are the top sales enablement trends 2022 to watch this year!

Include Live Streaming Into Your Marketing Plans

Businesses generate the most sales by tapping into all of their digital resources. Those who want to win the market should get ahead of the curve and include live streaming in marketing plans.

Martech Interview with Brian Gilman on Customer Experience

Brian Gilman, CMO at IntelePeer talks in an Martech Interview on customer experience about how IntelePeer intertwines CX and CPaaS industries and has an agnostic approach to AI.

Guide to Customer Data Platform 2022

The motive of using customer data platform 2022 is just not about gathering data but using it wisely to drive scalable digital transformation.

How to build local marketing strategy

Many businesses need to target a local audience with their marketing initiatives. How can brands increase revenue, brand advocacy, and brand awareness with a successful local marketing strategy? Customer expectations and demands have changed substantially over the years.

Martech Interview with Jon Perera on Sales Enablement

Jon Perera, CMO at Highspot, talks about sales enablement in an Martech interview on sales enablement, alignment between sales and marketing, the future of martech

How To Include Live Streaming Into Your Marketing Plans

The world of e-commerce has not (yet) thought of including live streaming in marketing plans as a profitable or accessible way to engage with potential buyers.