Blogger Academy

How to Connect with your Inbound Leads Look at you. You've researched your inbound leads and you're ready to kick off your sales process with one. It's time to connect! But there's more to connecting than just picking up the phone. You need to have a system. A plan.

Social media is a relatively new concept. However, social media has had a profound impact on society and marketing efforts, especially as of late. However, the potential behind this phenomenon remains largely untapped as many brands don't fully understand the medium. The first thing marketers need to realize is that social media isn't really media.

Social media is a relatively new concept. However, social media has had a profound impact on society and marketing efforts, especially as of late. However, the potential behind this phenomenon remains largely untapped as many brands don't fully understand the medium. The first thing marketers need to realize is that social media isn't really media.

The Content Curation Look Book includes a collection of examples ranging from Intel and Adobe to the Oregon Wine Board, on how marketers are using curation for their organizations. This Look Book is meant to get your creative juices flowing and inspire you on how to use curation in your current marketing mix.

This practical guide shows you how to create powerful mix of content and social media that generates demand and effectively engages the right prospects. You'll learn how to map out your own buying stages and determine which content to best associate with those stages, plus learn the essentials of content marketing and content optimization.

Learn the tactics to manage the real "work" of content marketing by automating the concept to completion processes. Eliminate email as a collaboration tool. Stop managing by spreadsheets. Get the tips and strategies to save time and aggravation.

By Michele Linn published December 13, 2012 Content is nothing without the right distribution channels, which is why content marketing and social media make a great team. Think Laurel and Hardy. Woodward and Bernstein. Jordan and Pippen. But how exactly do you use social media to your best advantage when creating your content marketing strategy?

Many start blogging with little or no traction within the major social networks. Get the blog going, build an audience, and make connections on the major social networks is generally the path. The problem is you have no foundation. There is no one to share your content with no networks.

Content marketing is the new SEO. If you can create great content, you will be able to spark the interest of real people and Google will reward you for that. A lot of content marketers see content solely as a way to increase their search rankings and nothing more.

If you caught my previous SteamFeed article about increasing your blog post's social reach, you'll remember that the little trick I cited was to socially reach out to industry influencers once your post went live.

Writing a fantastic blog post is one thing, but getting some traction from it is quite another. No matter how informative or revolutionary the content contained inside is, if there aren't any eyes on your blog posts then all of the time and effort spent writing them has gone to waste.

Content that spreads is content that works. When your readers pass along your blog posts and images, they're essentially marketing your brand. This not only amplifies your influence, but also does so in a way that's efficient and makes the most of your time.

Social media is a relatively new concept. However, social media has had a profound impact on society and marketing efforts, especially as of late. However, the potential behind this phenomenon remains largely untapped as many brands don't fully understand the medium. The first thing marketers need to realize is that social media isn't really media.

Klout score need a boost? Here's a wonderfully simple content sharing tool that will boost Klout in a heartbeat. EverPost is easy, no strings and I love it.

Clipsi is now in beta and is set to become a must-use tool to curate, compile and collaborate on content from around the Interwebz. Like Pinterest, but better.

Join Jayme Soulati, among others, at IABC Louisville and ConvergeSouth where she presents on savvier social media and keynotes the content marketing track.

Humans have been using tools for more than 2 million years, either to do things that weren't possible without tools (like cooking), or to make manual efforts easier (like moving large rocks).

Our comments matter to others; in fact, it's the highest form of gratitude you can pay another for their ideas. We need to keep in mind that comments are not just for self promotion, rather, an ability to connect on the space with writers and expand the conversation of the blogs we read.

Every blogger wants to write better blog posts. They want more shares, more views, more conversions. But when it comes time to writing blog posts that perform, a lot of bloggers tend to fall short. But why? Great blog posts aren't only interesting to read, they usually follow a certain structure.

A blog is a great way to attract new visitors to your site, to establish an online reputation or to increase your brand recognition. It is also a great way to make new connections, grow your online community and start conversations with others in your industry. But it can be time consuming & tricky.

Influencer marketing is becoming a larger industry every year with a growing number of agencies, brands and marketers entering into it. Recent data shows an increase in spending on influencer marketing and suggests that 65% of brands have participated in influencer-based marketing.

Writing a blog post already takes an hour or two if you want to do it right. It might not take as long if you've been in the blogging game for a while, but to craft a truly captivating blog post, it requires a bit of creative & strategic thinking.

Plan the work. Work the plan. Planning can take a number of forms, depending on where you lie in your content marketing journey. If you are just beginning to build your program, planning might take the form of a business case or even a simple mission statement.

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